Businesses Seek “3-in-1” Office Solutions
In the evolving landscape of office relocation, businesses are increasingly seeking spaces that offer prime locations, operational efficiency, and superior experiences.
According to Savills Vietnam Q3/2025, Hanoi’s total office supply reached nearly 2.3 million m², with an occupancy rate of 85%. The trend of decentralization and the growing demand for high-quality workspaces are becoming more pronounced.
The western area is emerging as Hanoi’s new Central Business District (CBD), attracting businesses with its competitive rental rates and a wave of office projects focused on quality, amenities, and user experience.
Infrastructure in the region is rapidly advancing, with key projects like Metro Line 3, the extended Nguyen Co Thach – Hoang Quoc Viet axis (expected completion in 2028), and multiple ring roads enhancing connectivity. This optimizes logistics costs, improves operational efficiency, and facilitates access to customers and talent.
The introduction of smart assets at the premium ROX Tower Goldmark City is amplifying the appeal of the western market. It’s a strategic choice for businesses seeking efficient, flexible workspaces. Owning a Smart Asset enables companies to proactively manage assets, reduce costs, and enhance long-term operational efficiency.
Located along the Ho Tung Mau – Nguyen Co Thach extension, the tower occupies a prime position within the vibrant Goldmark City complex, featuring 9 residential buildings, over 4,700 apartments, and a thriving community, ensuring a stable demand and exceptional growth potential.
Strategically situated between Cau Dien and Le Duc Tho metro stations (within a 1 km radius), the project offers seamless connectivity to key western universities, services, and commercial hubs, as well as smooth access to Hanoi’s central Hoan Kiem district. With public transport prioritized, convenience becomes a critical factor in corporate talent strategies.
Assets Optimizing Long-Term Operations and Costs
While location determines foundational value, a building’s operational capabilities directly impact productivity, long-term costs, and employee experience—key differentiators of ROX Tower Goldmark City.
The office tower boasts four times the average elevator density of Grade A buildings, ranking among Hanoi’s highest. This includes 26 elevators and 2 fire safety lifts across 6 lobbies, significantly reducing wait times and enhancing user experience. Three basements and a ground-level parking area effectively address Hanoi’s common parking challenges.
ROX Tower Goldmark City features 6 elevator lobbies with 26 elevators and 2 fire safety lifts, optimizing operational efficiency.
Its wide floor plates, central core, and minimal columns allow flexible workspace designs, accommodating hybrid, team-based, or internal co-working models.
The 5-story, 9,000 m² commercial podium offers a diverse ecosystem of services, F&B, and urban amenities, minimizing external trips and elevating workplace standards without added costs.
Savills Vietnam highlights that beyond location, factors like natural light, in-building amenities, and integrated entertainment are increasingly vital. These elements foster a comfortable work environment, aiding talent retention.
Adjacent to a 15-hectare park and lake, ROX Tower Goldmark City provides a green, refreshing workspace.
Adjacent park and lake at ROX Tower Goldmark City
With construction completed and certified for use, ROX Tower Goldmark City eliminates timeline risks, allowing immediate occupancy before Metro Line 3’s full operation. This presents an opportunity to secure assets at stable prices, lower than the projected 2025-2030 rates driven by western infrastructure advancements.
Amid intensifying competition, West Hanoi’s Smart Assets offer “3-in-1” solutions, optimizing efficiency, reducing costs, and elevating workplace standards. They’re ideal for businesses restructuring for long-term stability, leveraging smart capital, and targeting Hanoi’s fastest-growing region from 2025-2030.
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