Caltex Delo Celebrates 90 Years with 165 Distinguished Garages and Businesses Across Vietnam
In commemoration of its 90th anniversary, Caltex Delo has launched a special appreciation program to honor 165 garages and transportation businesses spanning the North, Central, and Southern regions of Vietnam. This milestone event underscores the brand’s historical journey and deep gratitude toward its long-standing partners, who have played a pivotal role in establishing Caltex Delo as a leading choice in Vietnam’s lubricants market.
The honored entities have demonstrated years of loyalty to the brand, consistent consumption volumes, and a strong reputation for serving a broad customer base in their respective regions.
As part of the 90th-anniversary celebration, Caltex Delo presented 165 partners with a gratitude package, including a commemorative plaque, honor board, gift box, and mechanic shirts emblazoned with the “90 Years of Delo” logo. These tokens of appreciation not only acknowledge their contributions but also reinforce their status as vital “coordinates” in the brand’s journey to build trust and credibility for the future.
The application of anniversary stickers on display products has created a visually impactful brand presence at sales points, enhancing direct engagement between garages and customers.
Each Garage, a Unique Story of Partnership with Caltex Delo
Behind the number 165 are countless stories of enduring collaboration between Caltex Delo and its partners across Vietnam’s diverse landscapes. For long-haul drivers, Caltex Delo is synonymous with reliability on every journey. Mr. Hùng, a seasoned bus driver and long-time Delo user, attests, “The engine runs smoothly, efficiently, and durably, ensuring peace of mind on every route.” This sentiment resonates with thousands of drivers who rely on Delo’s proven performance over hundreds of thousands of kilometers daily.
For transportation business owners, Caltex Delo’s robust engine protection translates to economic value, as minimized downtime directly impacts profitability. Mr. Ngân, Director of Bình Minh Tải Transport, notes, “With Delo, maintenance downtime has significantly decreased, allowing our fleet to operate continuously with stability.”
Garage owners view their choice of lubricants as a reflection of their professional reputation. Ms. Quốc, owner of Kiên Garage and a 15-year Delo loyalist, states, “The product’s consistency and quality keep our customers satisfied.” Such testimonials highlight why many garages remain steadfast in their allegiance to the brand.
From the Northern to Southern regions, Caltex Delo has been a trusted companion for nearly 30 years, supporting drivers and businesses across freight, passenger, and personal vehicle segments.
With a 90-year global legacy and extensive local engagement, Caltex Delo continues to exemplify durability and reliability in the lubricants industry. The recognition of 165 garages and businesses is both a gesture of gratitude and a pledge to uphold the brand’s commitment: “Building Trust, Earning Loyalty.” This enduring value will propel Caltex Delo forward on its journey of growth and partnership.
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