According to the Vietnam Fruit and Vegetable Association (Vinafruit), the fruit and vegetable export turnover in November is estimated at $754 million, a nearly 19% decrease compared to the previous month but still a robust 64.9% increase year-over-year.
By the end of November, fruit and vegetable exports reached over $7.8 billion, while imports exceeded $2.4 billion, resulting in a record trade surplus of nearly $5.4 billion for the industry.
The growth momentum continues to be driven by six key products: durian, banana, mango, jackfruit, coconut, and pomelo. Among these, durian remains the standout performer.
Durian exports in the first 11 months are estimated at $3.4 billion, surpassing last year’s total. In China, strong demand has maintained stable consumption despite technical fluctuations in Q3. China remains Vietnam’s largest fruit and vegetable market, followed by the U.S., South Korea, Japan, Taiwan (China), the Netherlands, and Australia. Demand for tropical fruits is expanding significantly.
Durian exports hit a record high of $3.4 billion.
Mr. Dang Phuoc Nguyen, Secretary-General of Vinafruit, attributes the industry’s positive results to its adaptability to logistics challenges and natural disasters. Despite early-year inspection hurdles, strong demand from key markets has kept durian in high demand. Bananas, dragon fruit, jackfruit, and other tropical fruits have also maintained strong consumption rates, reducing reliance on a few products.
Several Vietnamese fruits are expanding formal exports to China and gaining deeper access to the EU, U.S., and Japan. However, Vinafruit emphasizes the need for continued quality improvement, strict traceability control, and collective brand-building to strengthen long-term market position.
Vinafruit reports that domestic durian supply is currently scarce due to the off-season. This shortage may persist until March 2026, as previous years’ limited supply, coupled with this year’s flooding in the Mekong Delta, has reduced output. Production costs for off-season crops have risen 10-15%. Additionally, low prices last off-season discouraged farmers from inducing off-season flowering, further reducing this year’s yield. Farmers are now waiting for the main harvest in April to maximize profits.
Market data shows that Monthong durian (Grade A) prices range from $2.80 to $3.20 per kg, up 30-50% from last month. Ri6 durian prices have risen to $1.70-$1.80 per kg. Grade B prices have also increased, reflecting a rebound in consumer demand.
The Secretary-General of Vinafruit stresses that to sustain growth, durian requires a rigorous quality monitoring system from farm to fork. Businesses must also meet standards, rules of origin, and technical requirements to ensure continued success.
Vietnam Officially Sets a Record of Over 21 Quadrillion Dong
Vietnam’s import-export turnover has surpassed the $800 billion mark, reaching an all-time high and marking a significant milestone in the country’s trade history.
China’s Surprising New Target: Vietnam’s Specialty Product – Securing Over 95% of Output, Vietnam Emerges as the World’s Second-Largest Supplier
Since the beginning of the year, Vietnam has harvested over $1 billion from the golden tuber hidden beneath its soil.
Celebrating Vietnam’s Record-Breaking Exports: Global Acclaimed Products Leading the Way
Over the past period, numerous Vietnamese export commodities have consistently set new records, emerging as a key driver of economic growth in 2025.
Vietnam’s Billion-Dollar Economy Sets a New Record
China stands as the single largest contributor to the market.
