Bai Chay Benefits from Tourism Boom
As an expert with years of experience tracking and researching the Northern real estate market, how do you evaluate the transformation of Bai Chay, Quang Ninh?
Bai Chay has long been a shining star in tourism, with its brand steadily gaining recognition. This area boasts numerous advantages: excellent transportation connectivity, stunning natural landscapes, and its proximity to Ha Long Bay—a world-renowned natural wonder—along with attractive investment policies.
Projects in this region are reaping significant benefits from the robustly upgraded infrastructure, particularly the expressway connecting Bai Chay – Ha Long with Hai Phong – Hanoi. Reducing travel time to just under 2 hours has made Bai Chay more accessible to tourists, not only during summer but also in autumn and winter. This has amplified the potential for real estate development tied to tourism and hospitality.
Aerial view of Sun Elite City, a mega-urban complex featuring “1,001 premium entertainment amenities.” Image: Sun Property.
Seizing this opportunity, numerous investors have developed large-scale projects in Bai Chay. A prime example is Sun Group’s Sun Elite City, a mega-urban resort offering amenities like Sun World Ha Long, Sun Carnival Square, Ha Long International Passenger Port, and the VUI-Fest Night Market. These attractions draw both domestic and international tourists, serving as a catalyst for Bai Chay’s real estate growth, particularly in hospitality-focused properties.
How does the surge in tourism impact the efficiency and potential of this complex?
Data consistently shows a significant year-on-year increase in tourist arrivals to Quang Ninh, particularly Bai Chay. Visitor stay durations have also lengthened, thanks to the introduction of unique tourism experiences and products, rather than just brief visits to the bay. Local authorities have implemented monthly and quarterly tourism stimulus programs, coupled with streamlined visa procedures, further boosting international visitor numbers.
As a result, Bai Chay (Quang Ninh) stands to benefit from long-stay travelers seeking vacation rentals and premium services. Sun Elite City is perfectly positioned to capitalize on this trend, especially with its state-of-the-art Ha Long International Passenger Port, capable of welcoming high-spending, luxury sea travelers.
The Ha Long International Passenger Port is projected to welcome 90,000 international visitors this year, a record high. Image: Anh Duong.
Sun Elite City: A Prime Investment Choice
With Sun Group’s decade-long, strategic investment, Sun Elite City is poised to elevate Bai Chay into an international destination. What are your thoughts on this?
As I’ve mentioned, Bai Chay’s proximity to Ha Long Bay—a global natural wonder—already positions it as an international destination. However, to foster tourism-driven economic growth and encourage luxury spending, we need more high-end services. I believe this is precisely what Sun Group aims to achieve with Sun Elite City.
I understand that, over the past decade, the group has revitalized Bai Chay Beach, invested in world-class entertainment hubs and 5-star resorts, and is now introducing additional products and services to complete the local tourism ecosystem. Once fully operational, Sun Elite City will offer a modern tourism experience rivaling the world’s most famous destinations.
Bai Chay is emerging as a hub for marine and night-time economies. Image: Anh Duong.
In your opinion, is Sun Elite City a sound real estate investment?
Absolutely, it’s an excellent choice for mid to long-term real estate investment. This isn’t speculation—it’s a certainty. Once Sun Elite City is complete, Bai Chay will emerge as an international tourism hub, with real estate being the first sector to benefit. This will spur related activities such as hospitality, business, and commerce.
What impresses you most about Sun Elite City?
What stands out is Sun Group’s dedication to this project. Modeled after successful global night-time and marine economy frameworks, Sun Elite City offers an “all-in-one” complex with premium amenities tailored for tourists. This holistic approach is key to creating a sustainable urban tourism ecosystem.
Backed by reputable developers and operators, the project ensures quality and builds trust among customers and investors, paving the way for long-term growth in the local hospitality real estate market. Ultimately, tourists enjoy exceptional experiences, businesses thrive, and the region flourishes, achieving new heights.
Thank you for your insights!
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