Japan’s charming and affordable kei microcars have captured hearts, and now, President Trump aims to bring their allure to the U.S.
Following his recent visit to Japan, President Trump expressed fascination with kei cars, questioning why Americans can’t purchase these compact vehicles. “They’re tiny, incredibly cute, and I wondered, ‘How would they fare here?’” Trump remarked while announcing plans to roll back fuel efficiency standards set by the Biden administration.
Upon learning that kei cars fail U.S. crash tests and crumple like folding chairs against trucks like the F-150, Trump shifted focus to regulations rather than the vehicles themselves. He tasked Transportation Secretary Sean Duffy with enabling manufacturers like Toyota and Honda to produce these microcars domestically.
The Honda N-One, one of Japan’s latest kei-car models, exemplifies the category’s compact design.
Trump’s enthusiasm may overlook practical challenges. Kei cars adhere to strict Japanese regulations, capping engine displacement at 660 cc and dimensions barely taller than large truck tires. Ideal for Tokyo’s dense traffic, they appear comically out of place beside American pickup trucks and lack space for larger U.S. consumers.
Business hurdles persist. Analysts argue Japanese brands lack incentive to produce kei cars in the U.S., where small vehicles rarely sell and profit margins are slim. Even with regulatory changes, companies would require new machinery, factories, and an uncertain customer base.
Yet, Trump’s push opens a speculative door. If kei cars overcome these barriers, Americans might soon encounter these unique vehicles at local dealerships.
