Nearly three decades of building iconic Vietnamese brands
Masan Consumer’s journey mirrors the evolution of Vietnam’s domestic consumer market, from economic hardships to the explosion of modern consumption. In the 1990s, when traditional meals were at the heart of Vietnamese culture, the company began its journey in the kitchens of every household with essential condiments like fish sauce, soy sauce, and chili sauce—the soul of Vietnamese cuisine. As urbanization accelerated and lifestyles became busier, Masan Consumer expanded into beverages, instant noodles, and other essential products. Since 2020, this journey has broadened with a strategy focused on premiumization, out-of-home consumption, and global expansion, bringing Vietnamese flavors to billions of consumers worldwide.
Masan Consumer’s growth stems not only from its diverse product portfolio and leading brands but also from the deep cultural connection its brands have forged with consumers. CHIN-SU blends global culinary inspiration with Vietnamese tastes, elevating local specialties and reaching major markets like Europe, Japan, South Korea, and the U.S. Nam Ngư is synonymous with billions of Vietnamese family meals. Omachi redefines convenience food with its “delicious yet convenient” philosophy. Kokomi dominates rural areas, home to over 60% of Vietnam’s population. Wake-Up 247 energizes the younger generation with vibrant choices.
What makes these brands “timeless” isn’t just sales figures, but the repeated trust of consumers across generations. A brand’s endurance isn’t built on catchy ads, but on being consistently chosen and trusted by families over decades.
Alongside branding, distribution is a critical foundation for sustainability. With over 345,000 traditional retail points and 8,500 modern stores under WinCommerce, Masan Consumer’s products are accessible nationwide, from urban centers to rural areas. This extensive network and optimized operations enable rapid market entry for new products—a rare advantage among domestic enterprises.
A network of factories spanning the country, coupled with international standards and advanced technology, ensures consistent, superior product quality.
These elements have enabled Masan Consumer to sustain stable growth through multiple economic cycles. Many investors view MCH as a long-term investment, not for fleeting gains, but for the resilience of its business model rooted in the essential needs of over 100 million Vietnamese.
Announcing HOSE Listing Plans
Investors dub Masan Consumer the “people’s stock” not for recent price movements, but for its enduring presence in the daily lives of Vietnamese. This recognition honors three decades of serving consumers with simplicity and practicality.
“Masan Consumer, Masan’s ‘crown jewel,’ embodies the passion, challenges, and sweetness of every moment dedicated to serving consumers. From Vietnam to the world, we proudly act as ambassadors of Vietnamese cuisine, taking confident steps toward ‘go global,’ sharing our homeland’s flavors with 8 billion global consumers through strong brands,” shared Mr. Nguyễn Đăng Quang, Chairman of Masan Group.
In the upcoming phase, MCH faces heightened expectations for transparency, governance, and broader investor access. December 4 marks a significant milestone as the company officially details its HOSE listing plans. This step is crucial for clarifying the transition’s roadmap, impact, and significance.
For investors, the December 4 event offers access to official, comprehensive, and transparent information about a major FMCG player entering a new growth phase. For the market, it signals a positive shift as a domestic enterprise proactively elevates governance standards for its next development cycle.
As a company intertwined with Vietnamese life for three decades embraces greater transparency and openness in the capital market, the story transcends a mere exchange listing. It’s a continuation of a service journey: from millions of kitchens to investor trust. Throughout, Masan Consumer’s unwavering pursuit remains: steadfast trust, enduring value.
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Masan Consumer Corporation (Masan Consumer, UPCoM: MCH) is a subsidiary of Masan Group (HOSE: MSN). With nearly three decades of serving consumers, Masan Consumer’s products are present in over 98% of Vietnamese households and exported to more than 26 countries, solidifying its position as one of the region’s most profitable FMCG companies. |
– 07:00 05/12/2025
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Anticipated Catalysts for MCH Stock Post HOSE Listing
Hailed as the “missing piece” of Vietnam’s stock market, MCH shares are taking center stage ahead of their upcoming transfer to the HOSE. With the advantages of the transfer, coupled with a favorable macroeconomic backdrop and strong corporate fundamentals, analysts are confident in Masan Consumer’s explosive growth in 2026 and beyond.
Why Are Investors Eyeing This Upcoming Consumer Stock Listing on HOSE?
On December 4th, Masan Consumer (MCH) will unveil detailed plans regarding its upcoming listing on the Ho Chi Minh City Stock Exchange (HOSE).
Why Does Masan Group Consider MCH a “Priceless Diamond” in Chairman Nguyen Dang Quang’s Eyes?
For Masan Group, as the largest shareholder, MCH shares are more than just a financial instrument—they are akin to a “crown jewel.” These shares encapsulate a spectrum of values, from consumer engagement and aesthetic appeal to cultural significance and investment potential, making them a truly precious and enduring asset.
