Unveiling the Unexpected: $10 Million Windfall from Exotic Leaf Exports

In the list of exported fruit and vegetable items valued at over $1 million, a surprising entry emerges: various leaves such as cassava leaves, bay leaves, and sweet potato leaves.

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According to the Vietnam Fruit and Vegetable Association, fruit and vegetable exports for the first 11 months of 2025 are estimated at $7.8 billion, an 18% increase compared to the same period last year. Durian leads the way with exports valued at approximately $3.7 billion.

Other commodities, updated through October, include dragon fruit at $435.2 million, bananas at $336 million, mangoes at $240.8 million, jackfruit at $148.4 million, coconuts at $144 million (excluding $292 million in processed coconut products), and passion fruit at $150.6 million, among others.

Notably, within the list of export items valued over $1 million in the first 10 months, there are unique products such as cassava leaves at $3.46 million (up 16%), bay leaves at $1.33 million (up nearly 28%), and sweet potato leaves at $1.16 million (up 64%).

Sweet potato leaf exports surprisingly reached nearly $1.2 million in the first 10 months of the year.

In total, exports of leaf products in the first 10 months reached $10.69 million, an increase of nearly 18% compared to the same period last year. On average, monthly exports of these leaves amount to $1 million, contributing significantly to foreign currency earnings and increasing income for farmers.

Speaking to a reporter from Bao Nguoi Lao Dong, Mr. Dang Phuc Nguyen, Secretary-General of the Vietnam Fruit and Vegetable Association, noted that leaf products cater to a niche market, primarily exported to the Middle East for use in specialty dishes like curry.

Exporting companies must obtain Halal certification to meet the standards of Islamic markets. Cassava and bay leaves are typically exported in dried form.

Additionally, other leaves such as banana leaves and dong leaves are exported fresh or frozen for wrapping cakes, catering to the Vietnamese community abroad.

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