This program aims to broaden the introduction of premium Korean fruits and K-food culinary culture to Vietnamese and international passengers.
Expanding K-food Collaboration Based on the Memorandum of Understanding – Introducing Premium Korean Grapes in In-Flight Meals
In June, aT Center and Vietnam Airlines signed a Memorandum of Understanding (MOU) to promote Korean food in Vietnam. Since then, both parties have continuously expanded their collaborative efforts to enhance K-food’s visibility in the market.
As part of this partnership, Vietnam Airlines served Shine Muscat grapes and the new ‘Glorystar’ grape variety from Korea as desserts for business class passengers on international flights between Vietnam and Korea, Vietnam and Europe, and Vietnam and the U.S. throughout November. Offering these two grape varieties allows passengers to directly experience the unique flavors and quality of Korean grapes.
Korean Shine Muscat grapes served as dessert in Vietnam Airlines’ business class
Glorystar is a newly developed red grape variety from Korea, distinguished by its vibrant red color, unique aroma, and texture that sets it apart from conventional grape varieties.
Korean Glorystar grapes with their signature red hue and crisp, juicy flesh
Additionally, Vietnam Airlines expanded its promotional efforts on long-haul international routes by broadcasting videos introducing Korean grapes on personal in-flight screens, enabling international passengers to engage with K-food in a natural and engaging manner.
A representative from Vietnam Airlines stated, “Vietnam Airlines is committed to delivering diverse and high-quality culinary experiences to our passengers. Our collaboration with aT Center has significantly enhanced the global recognition of K-food while reinforcing Vietnam Airlines’ premium brand value.”
As of November 2025, Korea’s grape exports to Vietnam reached USD 4.7 million, making Vietnam the fourth-largest export market after Taiwan, the U.S., and Hong Kong.
About the Korea Agro-Fisheries & Food Trade Corporation (aT Center)
aT is an agency under the Korean Ministry of Agriculture, Food and Rural Affairs, established in 1967 to support the expansion of export markets for Korean agricultural, fisheries, and processed food products.
Currently, aT operates 18 offices in 11 countries, including the U.S., China, Japan, Germany, and Vietnam. Through market-specific promotional activities and the development of local distribution networks, aT is actively driving the global spread of K-food. In Vietnam, a key market, aT has organized events such as K-food Fair and K-food Festival, introducing Korean food to a wide range of consumers.
Unprecedented Collaboration: FPT and Vietnam Airlines Launch “Dating Flight” Matchmaking for Single Employees
Two businesses are excited to create a unique networking opportunity for their employees, hoping these encounters might spark connections that could lead to introducing a special someone to the family during the upcoming Lunar New Year celebrations.
Aviation: Not Just Another Easy Game
The domestic aviation market is entering its most dynamic phase in nearly a decade. The emergence of new airlines, restructuring efforts by established carriers, fluctuating ticket prices, and pronounced segmentation are reshaping the industry landscape.
Unprecedented Collaboration: FPT and Vietnam Airlines Host Exclusive Matchmaking Event for 100 Single Employees
An exclusive event tailored for 50 FPT Software Officers and 50 Vietnam Airlines staff, aged 24–35, promises an engaging and insightful experience.
Reviving Flights from Vinh Airport
Starting December 19th, Vietnam Airlines will operate a total of 7 daily round-trip flights connecting Vinh to both Hanoi and Ho Chi Minh City.
Vietnam Airlines Now Serving 4P’s Pizza In-Flight: Half Pie for 119,000 VND
Pizza 4P’s, a renowned brand that debuted its first store in 2011, has since expanded to 40 locations worldwide. Recently, the brand made headlines by partnering with Vietnam Airlines (VNA) to offer its signature pizzas onboard, elevating the in-flight dining experience.
