Recently married, Ms. Minh Thuý (27, Ho Chi Minh City) and her husband began planning to purchase an apartment. With limited savings, they prioritized under-construction projects offering phased payment plans to ease financial pressure and secure a home within 1-2 years. Expecting a child soon, Ms. Thuý prioritized spacious living with comprehensive amenities.
However, central projects were prohibitively expensive, while affordable options lacked suitability. They shifted focus to suburban areas near the city center, where prices remained competitive. “Rapid infrastructure development makes the slightly longer commute worthwhile,” she noted.
 Rising demand for apartments among young buyers
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Prioritizing Affordable, Well-Connected Homes
After four years in the city center, Mr. Minh Đức (28) relocated for work and found suburban areas like Thuận An offered more spacious, amenity-rich living. He’s now seeking an apartment nearby. Suburban properties, he believes, provide better value than central HCMC’s overpriced options.
This trend extends beyond homeowners. With just 300-400 million VND, Ms. Thanh Hà (32) entered the market as an investor. After nearly a year of research, she chose Bình Dương for its flexible payments and accessible prices. “With reputable developers and clear legal frameworks, areas with expanding infrastructure offer strong growth potential,” she said.
Skyrocketing prices in HCMC’s core have driven both homeowners and investors to nearby areas like Thuận An. According to Batdongsan.com.vn, luxury projects in District 1 (old) average 413 million VND/m², while District 2 (old) averages 314 million VND/m². Suburban areas are increasingly attractive; Bình Dương saw a 48% surge in apartment searches from April to September (Q3 report). CBRE data confirms buyers are willing to commute farther for quality living and convenient transport.
Young buyers prioritize apartments with premium amenities
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Today’s buyers seek more than just a home; they want projects with holistic ecosystems emphasizing health, sustainability, and lifestyle. Rental potential is also a key consideration.
Rare Projects Under 35 Million VND/m²
Capitalizing on the suburban shift, The Emerald Garden View in Thuận An stands out. Apartments start below 35 million VND/m² (from 1.39 billion VND). Strategically located on Nguyễn Chí Thanh Street near Thuận An’s administrative hub, it offers direct access to Highway 13 and a 3-minute drive to Metro Line 2’s C5-C6 stations.
 The Emerald Garden View features lush greenery and resort-style amenities
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Designed for luxury resort-style living, the project includes a 65m pool, central park, jogging paths, multi-sport courts, children’s play areas, outdoor cinema, gym, yoga studio, banquet hall, and co-working spaces. Over 4,500 m² of green space, an on-site school, and shopping center create a self-contained community.
Developed by Lê Phong Group, the project features trusted partners: SOL E&C (construction), Land Sculptor Studio (landscape design), CBRE (operations management), DKRS (marketing), and MB Bank (financing). This collaboration ensures transparency and long-term value retention.
Flexible payment terms allow buyers to pay just 0.5% monthly over 30 months, directly deducted from the sale price without bank involvement or fees—ideal for middle-income earners.
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– 15:28 09/12/2025
An Cuong’s Debut Real Estate Project and Chairman Le Duc Nghia’s Commitment
“Driven by ‘Heart – Vision – Intellect,’ An Cuong, Vietnam’s leading industrial wood enterprise, has captured the market’s attention with the unveiling of The Win City. This ambitious urban development project, strategically located in the vibrant western region of Ho Chi Minh City, marks a significant milestone in the company’s expansion into real estate.”
An Cuong’s Inaugural Real Estate Project and Chairman Le Duc Nghia’s Commitment
“Driven by ‘Heart – Vision – Intelligence,’ An Cuong, Vietnam’s leading industrial wood enterprise, has captured the market’s attention with the unveiling of The Win City. This expansive urban development, strategically located in the vibrant western region of Ho Chi Minh City, is a collaborative venture between An Cuong, Central Company, and Thang Loi Homes (a subsidiary of Thang Loi Group). Together, they are shaping a transformative project that redefines modern living.”
Novaland Reduces Capital Contribution in Subsidiary Real Estate Firm
Novaland has recently approved a reduction of nearly VND 300 billion in its capital contribution to Nova Phúc Nguyên. Following this adjustment, Novaland’s remaining capital contribution in the company stands at over VND 490.06 billion, representing a 99.97% ownership stake.
Commercial Townhouses: The Prime Asset for Investors
In today’s volatile economic landscape, investors are prioritizing assets that preserve value and generate consistent cash flow over short-term speculative ventures. Commercial townhouses emerge as a strategic investment, offering both stable rental income and appreciation potential driven by infrastructure development and population growth.
Sun Group’s Urban Complex Elevates Bai Chay as a Premier Destination, Says Real Estate Expert
“Upon completion, the Sun Elite City metropolis will play a pivotal role in transforming Bai Chay into a global tourism hub, with real estate poised to be the first sector to reap the benefits,” stated Dr. Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association.
