According to the Government’s electronic information portal, on the evening of December 8th, in Hanoi, the inspection team from the Market Management Operations Department (under the Domestic Market Management and Development Agency) collaborated with the Cyber Security and High-Tech Crime Prevention Department PA05 of the Hanoi Police. They conducted a surprise inspection of a sportswear store on Hoang Cong Chat Street, Phu Dien Ward.
During the inspection, authorities discovered 5,200 sets of clothing labeled Nike, 1,200 sets labeled Adidas, and 14 sports shirts labeled Puma. The store representative could not provide invoices or documents proving the origin of the goods. Notably, most of the products were sold through e-commerce platforms, indicating that some entities are exploiting household business models to evade authorities, posing significant risks to consumers.
Previously, on November 27th, the Market Management Team No. 1 (Hanoi Market Management Sub-Department) inspected Minh Ngoc Vietnam Trading Co., Ltd. after verifying information. Authorities found that the company used the Facebook account “MinhNgocVongBi” to advertise and sell SKF-branded bearings.
In collaboration with T&G Law LLC, the legal representative of SKF, the inspection team discovered 62 large bearings (approximately 46 cm in diameter, weighing 120 kg each) suspected of counterfeit SKF branding, and 29,824 SKF bearings of various types awaiting classification. In total, 29,886 bearings were suspected of infringing the SKF trademark.
In another case, Market Management Team No. 11, in coordination with relevant agencies, uncovered an online warehouse in Ha Dong containing approximately 125,000 violating products, including cosmetics, dietary supplements, and household items, valued at nearly 19 billion VND.
In Ho Chi Minh City, market management forces have intensified crackdowns on e-commerce and social media violations. From 2024 to early 2025, nearly 400 cases were handled, with fines exceeding 8 billion VND and tens of thousands of products seized, ranging from jewelry, clothing, and cosmetics to food and electronics.
Beyond online platforms, traditional hubs like shopping centers, markets, and offline stores are also under scrutiny. For instance, at Saigon Square, authorities recorded 38 violations, confiscated over 1,200 counterfeit products from famous brands, and imposed fines of nearly 360 million VND.
Ho Chi Minh City has become a hotspot for e-commerce violations due to its high volume of trading platforms, social media users, and consumer demand. This complexity demands continuous monitoring, inter-agency coordination, and technological solutions for effective enforcement.
In Da Nang, the city’s Market Management Sub-Department reported that after two years of implementing the anti-counterfeiting and consumer protection program on e-commerce platforms, authorities inspected 84 cases and imposed fines totaling nearly 1.5 billion VND. In 2024 alone, 69 cases were fined, contributing over 1.1 billion VND to the budget.
Mr. Tran Viet Hung, Head of the Market Management Operations Department (Domestic Market Management and Development Agency, Ministry of Industry and Trade), noted that the discovery of large quantities of suspected counterfeit goods in small establishments highlights the complexity of violations, especially in the online business environment.
Statistics from various localities reveal increasingly sophisticated e-commerce fraud tactics, including sales via social media, livestreams, fake accounts, impersonating businesses, frequent address changes, and transaction concealment, making traceability and enforcement challenging.
To protect consumers, experts advocate for comprehensive solutions encompassing monitoring, penalties, transparency, and technology.
Specifically, an inter-agency monitoring system is needed, along with transparent seller information, proper registration of e-commerce websites and apps, and technology for tracking product origins.
E-commerce platforms and social media must actively screen listings, promptly remove violations, and cooperate with authorities in providing information.
Additionally, public awareness campaigns are essential to educate consumers on identifying counterfeits, encouraging reporting, and verifying product origins. Buyers should remain vigilant, prioritize reputable sellers, and insist on clear invoices.
Collaboration among local governments, market management agencies, e-commerce platforms, and consumers is crucial to significantly reduce counterfeit goods, imitation products, and digital fraud. While strict enforcement is a starting point, establishing a transparent and trustworthy e-commerce environment is the long-term goal, benefiting both consumers and businesses.
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Nestled on Hoang Cong Chat Street in Phu Dien Ward, Hanoi, this sportswear boutique thrives primarily through online marketplaces, offering a curated selection of athletic apparel.
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