A New Icon by the Heritage Bay
If there’s one structure that can narrate the story of Ha Long Bay through architecture, it’s the Phoenix Legend Ha Long Bay Hotel & Residences. From afar, two 20-story towers, modeled after the iconic Drum and Roof Islets, proudly stand atop Hai Quan Hill in Bai Chay, symbolizing the heritage bay.
The concept of an “art village on the hilltop” emerged when the developer recognized the phoenix-shaped land—a convergence of spiritual energy with an infinite view of Ha Long’s sea and sky. Thus, the tale of the Phoenix and Dragon (Dragon beneath the waters, Phoenix above) evolved into a unique feng shui message, symbolizing harmony and prosperity.
This architectural vision was brought to life by SDesign, led by architect Salvador Pérez Arroyo, the mind behind iconic projects in Quang Ninh such as the Quang Ninh Museum and the Ha Long Gateway.
“The two high-rise towers draw inspiration from the noble image of the Phoenix in East Asian culture. Viewers can see the towers as the wings of a majestic Phoenix, soaring from the hilltop toward the majestic East Sea. At their base, 26 villas represent the Phoenix’s 26 eggs, nestled within a Japanese cherry blossom garden, symbolizing the Phoenix’s nest. This project is not just a dream living space but also a masterpiece of refined artistry and meaning,” said Salvador Perez Arroyo.
The rich, symbolic local culture story has made Phoenix Legend a choice project for MGallery, Accor’s collection of boutique art hotels. Phoenix Legend now joins over 120 heritage-rich stories in MGallery’s global portfolio.
To realize the vision of making Phoenix Legend a Northern region’s iconic art real estate project, the developer partnered with Accor Hotel Management Group and other prestigious brands, including Hoa Binh Corporation (general contractor), NKB Archi (planning concept), PL Design (landscape design), Sdesign (high-rise design), and Apave Asia-Pacific (construction supervision consultant).
With its striking architecture, harmonious eco-landscape design, exclusive hilltop location, and world-class amenities and management, Phoenix Legend Ha Long Bay Hotel & Residences embodies all elements to become an iconic art real estate symbol by the heritage bay. The project not only enhances Quang Ninh’s modern urban landscape but also radiates local cultural values—a pride for every Vietnamese.
Phoenix Legend Ha Long Bay boasts a harmonious eco-landscape, a hilltop location with a panoramic view of Ha Long Bay.
Distinctive Development Philosophy
Behind the architectural masterpiece Phoenix Legend Ha Long Bay Hotel & Residences are Thuan Phat and IRB Holdings. Their unique, “tasteful” architectural projects are becoming a signature “identity” for the developers.
Rather than pursuing mass-produced, price-competitive models, Thuan Phat and IRB Holdings choose a distinct path: developing iconic projects that enrich cultural and aesthetic values, catering to a civilized and prosperous community.
Though not frequently featured in the media, Thuan Phat and IRB Holdings are renowned among discerning investors as creators of collectible projects—refined, distinctive, and culturally rich.
As pioneers in integrating applied art into living spaces, they craft artistic landmark projects and foster a civilized, prosperous community with a deep appreciation for aesthetics. The company aims to create structures deeply rooted in culture and heritage, where each project tells a unique story. Here, “luxury” and “exclusivity” are defined not just by expensive materials but by unique locations, emotions, experiences, and heritage value.
Unique, tasteful architectural projects like Phoenix Legend Ha Long Bay are becoming the signature identity of Thuan Phat and IRB Holdings.
As the real estate market evolves, the elite’s preferences shift from owning luxurious, convenient properties to seeking “cultural assets”—personal legacies with timeless value. This niche market is pursued by very few developers in Vietnam.
In this gap, with a long-term vision, Thuan Phat – IRB Holdings chooses to develop iconic projects that prioritize aesthetic value and personal experiences, where each residence is a unique masterpiece. Throughout the process, the developer demonstrates meticulous attention to detail—elements that cannot be mass-produced.
The consistent message from Thuan Phat and IRB Holdings is to create distinctive art landmarks amidst heritage, offering unparalleled, perfect experiences for discerning investors. This vision drives the creation of Phoenix Legend Ha Long Bay.
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