The year 2025 marks a significant milestone for realme at The Gioi Di Dong, with the brand achieving a remarkable 30% growth compared to 2024.
realme has consistently expanded its product portfolio, enhanced technology experiences, and maintained competitive pricing, while The Gioi Di Dong has continuously improved its services and benefits, making it easier for users to access, experience, and choose the right devices.
In 2026, both parties announced their goal of maintaining double-digit growth in realme smartphone revenue at The Gioi Di Dong, demonstrating strong confidence in the upcoming product lines.
The collaboration between the two focuses on three key pillars: boosting the product range from 8 million VND and above, differentiating service quality, and expanding trade-in programs. These factors are expected to create a competitive advantage, helping realme reach deeper into the customer segment seeking device upgrades and advanced technology experiences.
The mid-to-high-end smartphone segment is gaining significant attention as users increasingly prioritize performance, built-in AI features, design, and durability.
Over the past year, realme has made a strong impression in this segment, notably with the realme 15 Series. This lineup has been highly praised by tech enthusiasts for its new AI configuration, comprehensive experience, and reasonable pricing.
The realme 15 Series played a crucial role in realme’s 30% growth at The Gioi Di Dong last year, laying a solid foundation for the brand to confidently expand its premium product range in the coming year.
The realme 15 Series created a buzz in the mid-range smartphone market by offering features typically found only in high-end models.
Beyond product quality, realme’s growth in recent years has been fueled by easier access to its products through The Gioi Di Dong’s extensive network. Flexible financial policies, promotions, and continuous in-store experience improvements have encouraged many customers to upgrade to higher-value devices. In 2026, the chain will further enhance and expand these services, solidifying the foundation to achieve its set goals.
Representing The Gioi Di Dong, Mr. Tran Duc Tin, Director of Mobile Telecommunications, emphasized that The Gioi Di Dong will continue to propose truly distinctive programs, delivering engaging experiences and meeting the expectations of Vietnamese consumers.
On behalf of realme, Mr. Peter Wang, CEO of realme Vietnam, stated that the close and synchronized collaboration between the two teams has yielded results exceeding expectations. He believes that with the sustainable partnership between realme and MWG, they will continue to bring advanced technology experiences and the best benefits to customers.
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