The event underscores Standard Chartered’s unwavering commitment to crafting exclusive experiences for Priority Banking clients, marking the beginning of a bespoke lifestyle program series designed by the bank.
An Exhibition Offering Unique Experiences and Client Connections
Mr. Shezad Arif, Regional Head of Retail Banking and Wealth Management for Vietnam and Brunei, and Global Head of Branch Network Distribution at Standard Chartered, emphasized the bank’s dedication to delivering exceptional experiences beyond financial services. He stated, “We are thrilled to bring such exclusive cultural experiences to our clients in Vietnam. At Standard Chartered, we are committed to enhancing client experiences in ways that enrich their lives beyond finance, empowering them to thrive in an increasingly interconnected world.”
Beyond showcasing art, the event served as a meaningful platform for dialogue among entrepreneurs, collectors, and art enthusiasts, fostering deeper connections while exploring Vietnamese art.
Attendees praised Standard Chartered’s choice of art as a medium for connection. One Priority Banking client shared, “Today’s event offered a delightful post-work experience—viewing art and engaging in relaxed conversations with bank representatives and fellow guests. I believe the bank should host more such open events, allowing clients to better understand how Standard Chartered supports both personal and business financial needs. I look forward to expanding my relationship with the bank beyond personal banking to other collaborative opportunities.”
The exhibition featured renowned Vietnamese artists, highlighting the diversity and depth of contemporary Vietnamese art. A standout piece was King Hàm Nghi’s “Tree by Lake Léman,” symbolizing inner strength and harmony.
Guests engage with King Hàm Nghi’s “Tree by Lake Léman”
Cross-Border Privileges for Priority Clients
Standard Chartered’s leadership in offering exclusive banking services to Priority Clients is globally recognized through its Singapore International Banking hub. Via the Global Link platform, clients can manage their accounts across multiple countries seamlessly, gaining a comprehensive view of their financial assets.
The “A Flowing Narrative” exhibition and lifestyle programs are part of Priority Clients’ exclusive privileges, offering cross-border services tailored to their expanding global needs.
Priority Clients enjoy access to over 300 Priority Banking Centers worldwide through the Global Priority Privileges program, ensuring uninterrupted financial services across borders. Additionally, they receive personalized wealth management advice from dedicated Relationship Managers, experts in financial planning and portfolio optimization.
Standard Chartered representatives from Singapore and Vietnam introduce globally recognized Priority Banking services
The bank also supports international financial needs related to education, travel, relocation, and foreign exchange through flexible services. The enhanced Priority Banking platform includes lifestyle benefits, enriching client experiences and fostering connections with loved ones.
With over 120 years in Vietnam and 170 years of global service across 54 markets, Standard Chartered continues to expand its product offerings and enhance services for high-net-worth individuals, SMEs, and middle-income clients. The bank plans to further develop exclusive lifestyle programs for Priority Clients, blending culture, business networking, and premium financial services.
Standard Chartered Vietnam – Thăng Long Branch in Hanoi
Standard Chartered Vietnam was honored as “Best Priority Bank in Vietnam 2025” by Global Business Outlook and named “Best Retail Bank in Vietnam” for the fourth consecutive year at the 2025 Asian Trailblazer Awards by Retail Banker International.
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In the modern financial landscape, where sophistication and personalized experiences define exclusivity, Southeast Asia Commercial Joint Stock Bank (SeABank, HOSE: SSB) continues to lead with its innovative SeAPremium Lounge. This bespoke space offers privileged transaction and advisory services exclusively tailored for Priority Customers, setting a new standard in premium banking.
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ACB Privilege Banking, our premier banking service, has been on a proud financial journey with hundreds of thousands of customers since its inception in 2015. As we mark the decade transition, it’s the perfect moment to reflect on our progress and prepare for the next breakthrough.
