From Tourist Destination to Desirable Living Space
“This summer, my family returned to Bai Chay after 8 years, and it has truly transformed. We didn’t just visit Ha Long Bay and swim at the beach; we also enjoyed fireworks, night markets, Sun World Ha Long, and checked in at the international cruise port. It would be amazing to own an apartment here for weekend getaways,” shared Mr. Phan Long, a visitor from Hanoi.
Like Mr. Long’s family, many tourists express surprise at Bai Chay’s new look. Once known as a modest beach with limited infrastructure and basic accommodations, it has evolved significantly. Previously, hotels and guesthouses catered primarily to short-term stays.
The arrival of Sun Group, with its iconic projects and world-class amenities within the Sun Elite City urban complex, has elevated Bai Chay’s tourism potential over the past decade. Notable developments include the International Cruise Port, Sun World Ha Long, Sun Carnival Square, and the Oakwood Ha Long Resort.
Oakwood Ha Long Resort – one of the premium amenities in Sun Elite City. Photo: Sun Property.
With its “all-in-one” model, Sun Elite City introduces a new lifestyle. Residents enjoy a coastal park, private beach, pedestrian street, VUI-Fest night market, festival square, and diverse in-house amenities for all ages. Children have playgrounds, adults have sports facilities, spas, and walking paths, and families can immerse themselves in art, entertainment, and dining within walking distance.
Life at Sun Elite City is a daily adventure, blending vibrant energy with relaxation. Tourists visiting Bai Chay often wish to extend their stay, savoring every experience the city offers.
“After visiting Bai Chay and touring the showhouse, many tourists decide to purchase apartments here. They want Bai Chay to be more than a destination—it’s a place to call home. As transportation infrastructure improves and urban projects expand, local real estate will become even more attractive,” said a representative from Sun Property (a Sun Group member).
Sun Centro Town: The Ideal Investment and Residence
Ha Long International Cruise Port sees rising visitor numbers annually. Photo: Ánh Dương.
According to the Department of Tourism, Quang Ninh welcomed 18.43 million visitors in the first 10 months of 2025, generating revenue of VND 48,362 billion (up 21% year-on-year). The Ha Long International Cruise Port alone hosted 57,000 international visitors (up 9%), driving demand for extended stays in Bai Chay.
This growth highlights the region’s appeal as a heritage site with integrated tourism and entertainment. Bai Chay is no longer just a destination—it’s a sought-after location for second homes and seaside villas.
Sun Elite City stands as a magnet for leisure, entertainment, and investment. Its robust demand for accommodations and commerce has sustained property value growth. Located 50 meters from the beach within Sun Elite City, Sun Centro Town offers premium apartments for locals and tourists alike.
Sun Centro Town apartments boast cinematic views of Ha Long Bay. Photo: Sun Property.
As a residence, Sun Centro Town features a modern design with 7-meter-high ground and rooftop levels, creating a luxurious, airy atmosphere. Smartly arranged amenities (pool, gym, spa, playground) ensure comfort and convenience, balancing tranquility with Bai Chay’s vibrant energy.
For investors, Sun Centro Town’s central location within Sun Elite City maximizes rental potential. Trends like “staycation” and “workation” among young travelers fuel demand for internationally-standard apartments with flexible management and full amenities.
Sun Centro Town offers over 1,000 premium amenities. Photo: Sun Property.
Experts note that Sun Elite City is shaping a world-class living, leisure, and entertainment hub. This will solidify Bai Chay’s position as northern Vietnam’s top tourism destination, driving continued growth in residency and hospitality demand.
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