The festival attracted nearly 60,000 attendees, including both domestic and international visitors, featuring over 10 cultural, economic, and diplomatic activities with significant impact. Highlights included nearly 80 Miss Cosmo contestants from various countries, more than 60 ambassadors and commercial consuls from over 60 nations, and 1,111 tea artisans performing a harmonious tea ceremony, alongside an exhibition of 1,000 ancient tea trees.
At the closing ceremony, leaders from Lam Dong province, organizers, locals, and visitors reflected on a month-long journey dedicated to shaping a promising future for Vietnam’s tea industry.
Hosted for the first time in Lam Dong—the birthplace of the renowned B’lao tea and a region recovering from severe natural disasters—the event conveyed a message of resilience, revival, and sustainable development. The diverse program seamlessly integrated Vietnamese tea culture with art, tourism, diplomacy, and education, leaving a lasting impression and fostering new hopes for the nation’s tea sector.
Team Cuu Long Nguoc Dong from Ho Chi Minh City University of Culture and Ho Chi Minh City University of Management and Technology won first prize in the Gen Tea competition.
During the closing event, the Gen Tea 2025 competition—”Igniting Tea’s Soul, Empowering Youth”—concluded after intense rounds in Ho Chi Minh City and Lam Dong. Team Cuu Long Nguoc Dong from Ho Chi Minh City University of Culture and Ho Chi Minh City University of Management and Technology emerged as the champions, outperforming over 100 participating teams.
Renowned artists and dance troupes, including Hien Thuc, Ngo Lan Huong, Kay Tran, Tang Duy Tan, and Bich Phuong, delivered captivating performances at the ceremony.
The audience was moved by Hien Thuc’s mashup performance of “Cam On Me – Nhat Ky Cua Me” alongside her dance troupe.
The festival showcased unique cultural highlights, such as a record-breaking performance by 1,111 tea ladies presenting a traditional Vietnamese tea ceremony amidst the Bao Loc tea hills. The 1927 tea factory opened its doors, offering a century-long heritage tour, while 1,000 ancient tea trees were displayed, enriching the cultural experience.
Additionally, the festival fostered vibrant cultural exchanges between Vietnam and international participants through diverse artistic programs. The presence of nearly 80 Miss Cosmo contestants added a dynamic and globally integrated atmosphere.
Building on Vietnam’s tea heritage, World T.E.A Fest 2025 created tangible opportunities for the tea industry to enter the global value chain. The international tea culture space highlighted traditions from countries like Vietnam, China, Japan, France, Sri Lanka, and Taiwan (China), providing a professional trading platform. This enabled Vietnamese businesses to meet international standards, adopt advanced production models, and promote their products to global buyers.
The Tea Summit served as a strategic forum, addressing consumer trends, sustainable development, and specialty tea branding. Expert insights empowered businesses and farmers to chart long-term growth, from enhancing production processes to elevating quality and global competitiveness.
The festival also revitalized tourism in Lam Dong, attracting thousands of visitors and boosting hospitality, dining, and retail sectors. It further established the potential for “Vietnamese tea tourism,” featuring unique experiences like tea farm tours, processing workshops, and seasonal tea-themed travel, positioning Lam Dong as a premier experiential destination.
A standout success was the festival’s diplomatic impact. With over 60 ambassadors, commercial consuls, and global experts in attendance, Vietnamese tea became a “soft language” for international dialogue. Cultural exchanges and discussions deepened global understanding of Vietnam’s culture and people, fostering friendship and cooperation.
Alongside cultural, economic, and diplomatic efforts, World T.E.A Fest 2025 emphasized youth education and tea entrepreneurship through initiatives like Tea Talk and Gen Tea. These programs equipped young participants with tea industry knowledge, market trends, and innovative entrepreneurship skills, nurturing a sustainable future for Vietnamese tea.
The closing night drew thousands to Lam Vien Square in Da Lat.
The festival concluded with a captivating artistic performance, emotionally retracing its journey—from solemn tea ceremonies to cultural, diplomatic, and economic connections, and the vibrant energy of youth. The program symbolized a dynamic, innovative spirit rooted in tradition, inspiring future aspirations.
Guided by the People’s Committee of Lam Dong and co-organized by Nam A Bank, Doi Dep Brand, Lam Dong Tea Corporation, and Miss Cosmo Organization, the event marked a successful festival season. It set the stage for Da Lat – Bao Loc to become a leading tea festival hub in the region, showcasing Vietnamese tea’s essence and propelling the industry onto the global stage.
Urgent Proposal to Construct the Sơn Hải Corporation’s Mountain-Crossing Highway: Vietnam’s Most Breathtaking Infrastructure Project
Khánh Hòa is finalizing the dossier and report to submit to the Prime Minister for consideration and approval of the investment policy for the Nha Trang – Đà Lạt expressway project.
Unveiling the International Tea Festival: Celebrating a Legacy of Record-Breaking Achievements
The International Tea Festival – World T.E.A Fest 2025 officially opens on the evening of December 5th at Lam Vien Square (Da Lat). Featuring an international scale and the participation of numerous experts, ambassadors, and domestic and foreign businesses, the festival marks a significant milestone in promoting Vietnamese tea culture and propelling the tea industry onto the global stage.
Mimosa Pass Now Accessible via Temporary Road
After a prolonged period of isolation caused by landslides, the Mimosa Pass in Lam Dong Province has reopened to temporary traffic as of 6 PM on November 30th. The temporary route through the landslide area on the pass is now bustling with vehicles passing through.
Central Province and Son Hai Group Accelerate the Realization of the 25 Trillion VND “Most Beautiful Project in Vietnam”
The swift implementation of this highway project is an urgent necessity.
Blasting Through Landslides: Rapid Road Clearance to Đà Lạt
Authorities have confirmed that a controlled blasting operation will be conducted to clear the landslide debris on National Highway 27C in the Khanh Le Pass area, following agreements with all relevant parties.
