Year-End Shopping Boom: A Peak Season for E-Commerce
According to Metric’s forecast, Vietnam’s e-commerce market in Q4/2025 is expected to reach approximately VND 105 trillion in revenue, with nearly 1.1 billion products sold—a 1.35% and 8.14% increase compared to Q3, respectively.
This surge is driven by major shopping events like 11.11, 12.12, and New Year’s celebrations, alongside robust demand for electronics, home appliances, and fashion items.
Amid this growth, logistics companies face immense pressure. The sudden spike in orders requires delivery providers to maintain stable processing speeds and ensure seamless cargo flow.
As a result, the logistics sector plays a critical role in supporting online sellers, SMEs, and individuals relying on shipping services during the year-end festivities.
Scaling Up to Meet Peak Demand
To address the seasonal surge, J&T Express has implemented several key upgrades across its network. These include hiring thousands of additional staff for sorting centers and post offices, adding 265 trucks in December, and leveraging advanced technology to ensure peak performance.
J&T Express bolsters staffing at sorting centers and post offices.
Ms. Thúy Quỳnh, brand representative for Yên Hy Bird’s Nest, notes that year-end gifting demand spikes, especially for health-boosting products. Timely delivery becomes critical as order volumes soar, directly impacting customer satisfaction.
Currently, J&T Express handles most of Yên Hy’s shipments. Ms. Quỳnh highlights that during this peak season, J&T’s operational enhancements are evident through punctual deliveries and transparent tracking updates. Most orders arrive ahead of schedule, helping the brand maintain consistent customer experiences despite higher volumes.
Each bird’s nest box is meticulously packaged by Yên Hy with shockproof layers and sealed tags. Upon delivery, the packaging remains intact, ensuring product quality. “This attention to detail reinforces our brand’s professionalism from the moment customers unbox their orders,” Ms. Quỳnh adds.
J&T Express is Yên Hy Bird’s Nest’s trusted delivery partner
As a three-year Yên Hy customer, Ms. Yến Nhi praises J&T Express’s reliability. During a rare delay caused by severe flooding, the delivery staff promptly explained the situation, apologized, and rescheduled the delivery to her convenience. This responsive and sincere handling strengthened her trust in J&T, even during peak periods.
Upholding Quality Commitments During Peak Season
A J&T Express spokesperson emphasizes that year-end is their most resource-intensive period, focused on maintaining stable delivery speeds despite surging order volumes. This commitment is central to their long-term quality strategy, not just a short-term promise.
J&T Express empowers businesses during the year-end rush
With comprehensive upgrades in personnel, vehicles, and technology, J&T Express is fully prepared to support online sellers, SMEs, and individual customers during the 2025 holiday shopping season. Every package is handled with care, delivered on time, and in perfect condition, embodying their motto: “On-Time Delivery – Complete Care.”
Unlocking Growth: Banks Ease Cost Burdens and Supply Chain Challenges for Textile and Logistics Businesses
At the specialized conference titled *”The Textile Industry and Supply Chain: Solutions Amidst Volatility,”* held on the morning of October 9, 2025, banks and businesses shared real-world insights into the textile industry’s outlook, competitive landscape, and, notably, its supply chain dynamics.
Surplus Balance of Payments, Yet Exchange Rates Remain in Turbulent Waters
The balance of payments has shown cyclical improvements, yet pressures on the exchange rate persist due to heightened demand for the US dollar—particularly for debt servicing and capital outflows. The currency outlook for late 2025 will hinge significantly on trade surpluses, remittance inflows, and the global trade environment.
