Wellness Living: The New Standard for the Global Elite
Across cultures, true happiness is often found not in the fast-paced or the ostentatious, but in the subtle stillness of life. The Japanese pursue ikigai, the Nordics cherish hygge, and the Swedes embrace lagom’s philosophy of “just enough.” As cities grow increasingly frenetic, the desire for a slower pace—one that allows us to savor each moment—intensifies.
This shift in lifestyle priorities is most pronounced among the elite. According to Knight Frank’s 2024 Wealth Report, 68% of ultra-high-net-worth individuals (those with assets exceeding $30 million) prioritize private, non-publicized residences. Privacy is no longer merely about safety; it’s a prerequisite for restoring balance—a sanctuary free from chaos, where one can reconnect with oneself.
This trend has fueled the rise of wellness real estate, a sector focused on mental well-being, nature connectivity, and resident resilience. The Global Wellness Institute’s June 2025 report forecasts the global wellness real estate market to grow at 15.2% annually, reaching $1.114 trillion by 2029. The U.S., Europe, and Asia are witnessing the emergence of exclusive, low-density communities rich in resort-style amenities.
In Vietnam, particularly Hanoi, a new generation of discerning buyers is emerging—one that values tranquility and invests in spaces that nurture emotional well-being. In the nation’s fastest-paced northern city, the demand for “still living” has never been more urgent.
Societal shifts have redefined luxury. Once symbolized by tangible assets, today’s Hanoi elite seek intangible values: immersive experiences, private spaces, and inner peace. “Stillness” has become the new benchmark—not as isolation from urban life, but as mastery over one’s rhythm, a place to recharge and find emotional equilibrium. Natural light, open views, green spaces, and serenity now rival location and architecture in importance.
However, Hanoi’s older urban areas face limitations: high density, scarce greenery, and depleted land for development. This gap creates an opportunity for a new class of projects—spaces redefining wellness living for the capital’s elite.
GIA22: A Pinnacle of Serenity in West Tay Ho’s Splendor
Located in Hanoi’s expanding core, GIA22 – GIA by KITA is a rare project harmonizing landscape, architecture, and refined living. It’s the answer for those seeking tranquility in a city that never pauses.
GIA22 occupies a coveted position adjacent to Ciputra’s international community, renowned for its elite residents and meticulous planning. Bordering the Red River’s green corridor, it enjoys fresh air and expansive views—a rarity in the central expansion zone.
Its proximity to the 65-hectare park provides West Tay Ho’s premier “green lung,” a privilege few Hanoi projects can claim. Residents enjoy seamless access to key routes like Vo Chi Cong, Pham Van Dong, and Nguyen Van Huyen, connecting effortlessly to Tay Ho, Ba Dinh, Cau Giay, and Noi Bai Airport.
Nestled in Hanoi’s expanding core, GIA22 masterfully balances landscape, architecture, and refined living.
Aligned with its natural advantages, GIA22’s architecture celebrates light, air, and organic flow. Its 3-story villas with basement and rooftop blend minimalist elegance with comfort, creating a serene ambiance from the ground up. Spacious setbacks, low density, and open layouts invite sunlight and breezes, transforming each home into a private “oasis of calm.” Interiors embody quiet luxury, prioritizing balance and authentic materials for owners who value peace.
Amenities at GIA22 follow an “inward” philosophy, nurturing body, mind, and spirit. Meandering pathways, a warm yet understated Light Plaza, and intimate community zones foster tranquility without isolation—a peaceful whole where stillness is an art form, not withdrawal.
In ever-bustling Hanoi, GIA22 epitomizes quiet luxury—subtle, profound, and deeply rooted. GIA22 – GIA by KITA offers more than homes; it sets a new standard: serenity in motion, peace in prosperity.
Grand M Appointed as Exclusive General Sales Agent for Noble Crystal Tay Ho WorldHotels Residences
On the afternoon of December 8, 2025, the Sky Mansions Sunset Signing event took place with great solemnity in Hanoi, marking a significant milestone in the collaboration between NobleX Development and Grand M Real Estate Consulting and Development Corporation.
International Operational Standards – Guaranteeing the Value of Iconic Real Estate
If location and architecture form the tangible essence of an iconic property, then international operational standards represent the intangible value that elevates the living experience and ensures the asset’s longevity. This is the very element that investors regard as the “core value” of a trophy asset.
Branded Living by Masterise Homes: Redefining Luxury Real Estate in Vietnam
Vietnamese real estate is undergoing a seismic shift, where living spaces are becoming powerful statements of personal style and values.
Luxurious Multi-Generational Living: Experience-Rich Spaces at Masteri Park Place
In today’s fast-paced world, the ideal multi-generational living space transcends mere square footage. It’s a sanctuary where each family member enjoys personal space to nurture their passions and needs, while also fostering shared areas that strengthen bonds and create cherished moments together.
Grand Marina Saigon: The World’s Largest Collection of Luxury Marriott-Branded Residences
“The Moment of Legacy” celebrates the pinnacle of luxury living, marking the seamless integration of Marriott and JW Marriott’s signature lifestyles at Grand Marina, Saigon. This milestone event underscores the tangible essence of high-end living, masterfully brought to life by Masterise Homes in the heart of Ho Chi Minh City.
