From Market Gap to Elite Origins: Unveiling the Southern Gateway of Hanoi

However, amidst this promising landscape, the area lacks a true urban icon—a defining landmark that puts the South on the map of high-end real estate.

Southern Elite’s Decade-Long Search for Luxury Homes

From 2015 to 2025, the South witnessed dramatic infrastructure transformations in Hanoi. New transportation arteries like the Beltway 2.5, the expanded Giai Phong Street, and bridges over the Red River fueled robust development. The population surged significantly, with the former Hoang Mai District recording an increase of over 110,000 residents in a decade—one of the city’s highest growth rates.

This population growth in the South is not just about quantity but also quality. The area’s robust infrastructure, economy, and scenic landscapes have become a magnet for the affluent from the Old Quarter, existing central districts, and professionals from major industrial zones. This demographic seeks to upgrade their living environment from cramped old apartments or ancient townhouses to high-end condominiums.

Another characteristic of this group is their dual needs. Accustomed to the modern amenities and pace of the Old Quarter and central areas due to work and social networks, most are reluctant to move too far. Their goal is to enhance their quality of life while ensuring a short commute to the city center. Additionally, there’s a growing preference for more spacious and well-planned living environments.

This reality makes the South the most logical choice, offering proximity to maintain familiar lifestyles. However, the paradox lies in the scarcity of central land, with luxury apartments virtually absent over the past decade of the South’s development.

In the last 10 years, luxury apartment supply in the South has been a mere fraction of the city’s total high-end offerings. The 2024 report by the Vietnam Real Estate Brokerage Association notes that 88% of luxury units come from projects in Hanoi’s East and West. CBRE’s Q3 2025 market report reveals new launches primarily in Tay Ho, Cau Giay, and Long Bien, with additional supply in outlying areas like Dan Phuong and Van Giang, Hung Yen (bordering Hanoi). This gap remains unfilled in a region adjacent to the city core with a rapidly growing population.

Rivea Residences: Pioneering Elite Living in the South

In this context, Rivea Residences emerges as the long-awaited solution, filling a decade-long void in luxury supply and redefining living standards for the entire area.

Beyond addressing the luxury housing shortage, Rivea Residences stands out with its prime location—a green urban core at the intersection of Hoang Mai and Hai Ba Trung districts. This rare spot offers both short commutes to the Old Quarter and central districts and a serene environment surrounded by the 15-hectare Vinh Hung Ecological Park. The project seamlessly blends modern living with tranquil green spaces.

The 35-story twin towers of Rivea Residences feature 4 basement levels

From Rivea Residences, residents are minutes away from Hoan Kiem Lake, pedestrian streets, and the 36 Old Streets heritage area, with quick access to essential amenities: top hospitals, schools, shopping malls, and key transportation routes like Minh Khai Street, Tam Trinh Street, Beltway 2, Beltway 2.5, and Vinh Tuy Bridge.

The unique blend of centrality and green living is what the Old Quarter’s elite have long sought but rarely found: proximity to the city without the congestion, elevating their lifestyle without sacrificing convenience.

As a luxury complex in the heart of the capital, Rivea Residences offers a holistic ecosystem where the elite’s lifestyle converges. Inspired by life’s continuous flow, the project is designed as an architectural icon. Every detail—from its lines to its green spaces and reflective water features—embodies the rhythm of refined living, harmonizing nature, humanity, and space.

The project’s highlight is The Rey Edition, a limited collection of duplexes named after the Spanish word for “king.” These residences cater to the elite with exclusive privileges.

The Rey Edition features a sky-high private pool

Each duplex is a sanctuary of luxury, with floor-to-ceiling glass flooding the space with light, double-height ceilings up to 6.8 meters, and limitless views for an airy, opulent feel. Spacious balconies resemble high-rise resorts, blending seamlessly with nature. Private pools and gardens in each duplex offer tranquility for residents to reconnect with themselves.

Personalized living spaces are complemented by designated parking and refined services. On-site, the Meyschool Doan Thi Diem caters to residents’ children, creating a seamless ecosystem where living, education, and essentials are interconnected.

MEYGROUP representatives state that Rivea Residences is poised to redefine the South. Its emergence will shift market perceptions and influence how developers approach the area. Instead of prioritizing quantity, the focus will shift to value-driven, iconic designs and curated environments—a pattern seen in thriving areas like My Dinh and West Tay Ho, where pioneering projects catalyzed new market cycles.

Rivea Residences sets a new standard for the South’s elite. As this landmark project takes center stage, the entire region is poised for a new era of growth.