Southern Land Plots See New Momentum: Brokers Aggressively Sourcing Affordable Deals for Buyers

Southern Real Estate: Residential Land in the South Shows New Movement – Brokers Actively Seek Affordable Listings for Buyers • Xiao Bao • December 16, 2025, 06:50

Residential land plots priced around 3.5 billion VND per plot in the Eastern area of Ho Chi Minh City are becoming scarce, while demand for both residential and investment purposes remains steady.

As the year-end approaches, the Southern land market remains stable for residential land, while garden and agricultural land transactions slow down. According to brokers, land prices continue to rise, but transactions have cooled compared to earlier this year.

The price increase has made secondary residential land plots priced around 3.5 billion VND per plot increasingly rare. This type of property is highly sought after in the outskirts of Ho Chi Minh City, but there are no listings available.

According to Ms. M, a long-time broker in the Eastern area of Ho Chi Minh City, plots priced below 3 billion VND (located on 6-7 meter alleys) in District 9 (old) are nearly extinct. Plots priced between 3.2 and 3.5 billion VND are also becoming scarce. Landowners are holding onto their properties, making it challenging for brokers to find listings for buyers looking to reside or invest. “Demand for 50-60 square meter plots remains strong in the outskirts of Ho Chi Minh City, but there’s a shortage of available properties to show clients,” Ms. M shared.

Mr. T, another broker in the same area, is also actively searching for affordable listings for his clients. According to Mr. T, in September 2025, several investors from the North were looking to purchase 3-4 plots in the Eastern area of Ho Chi Minh City, priced between 3 and 3.2 billion VND per plot. However, he has yet to find enough listings to meet their needs. Earlier in 2025, plots priced below 3 billion VND were more abundant, but prices have since risen by 20-25%. Despite the price increase, landowners are reluctant to sell, making it difficult for brokers to source properties.

“Upcoming key infrastructure projects and the scarcity of primary land have driven up residential land prices. Although the rate of increase isn’t as rapid as during 2018-2020, residential plots on major roads have seen steady annual increases of around 20%,” Mr. T noted.

Meanwhile, the land market in the Western and Southern areas of Ho Chi Minh City has remained stable for over a year. Compared to the Eastern market, these areas are slower-paced. However, prices have still risen by 10-15% (depending on the area) compared to the same period last year.

According to local brokers, as of late 2025, land transactions show slight signs of heating up but remain insignificant. Buyers are primarily driven by genuine residential needs, while investors are exploring new markets due to the dwindling supply of residential land in Ho Chi Minh City and the lack of diverse options.

Data from Batdongsan.com.vn indicates that the scarcity of new supply is driving up residential land prices in Ho Chi Minh City. Alongside condominiums, residential land has seen the strongest price increases over the past two years.

After the market cooled from late 2022 to mid-2024, the Southern residential land segment began to show signs of recovery in late 2024. By early 2025, prices and transactions surged in certain areas, establishing a new price baseline that has persisted since.

Forecasts suggest that the Southern residential land market will remain stable until 2026, with secondary prices continuing to rise due to limited new supply. The period from 2026 to 2027 is expected to be favorable for land in neighboring provinces as inter-regional infrastructure connections are completed.

However, industry experts believe the Southern land market is unlikely to experience the same level of frenzy as before. Price increases will be concentrated in areas benefiting from infrastructure improvements, and a full market recovery is not expected in the short term.