The first townhouses are shaping a unique identity for the entire urban complex.
From Pavement Stones to Exterior Materials: How Sunshine Group Creates Long-Term Value
While rarely the center of attention, the pavement is the most reflective space of a townhouse’s investment quality. At Noble Palace Tay Thang Long WorldHotels Residences, the internal pavements are crafted with durable stone materials, anti-slip surfaces, and modular designs for enhanced compression and load-bearing capacity, ensuring longevity for decades. The deep tones of the stone also accentuate the European architectural facade above. This is not just infrastructure but a visual foundation that maintains the polished appearance of the commercial streetscape over time.
Internal pavements at Noble Palace Tay Thang Long WorldHotels Residences are being completed with durable stone materials.
Inside each townhouse, the intricate European design is evident in every detail: Balustrades are crafted from cast aluminum/steel, finished with multi-layer electrostatic paint and metallic accents for sharp aesthetics and exceptional durability. Handcrafted reliefs, moldings, and decorative elements from premium materials ensure uniform elegance throughout the street.
Every meticulously crafted detail exudes luxury and timeless vitality.
The roofing system uses black Lai Chau slate (or equivalent) for weather resistance and architectural stability. Key features like the main door are meticulously crafted from South African teak, premium paint, double-layered Low-E glass, and digital locking systems from Bosch, Kaadas, and Hafele. These elements seamlessly blend classic elegance with modern convenience.
A visual pause, perfect for slowing down amidst urban life.
The finishing touches include Ivory Astoria stone steps (or equivalent) and basalt-brushed garden pavers, chosen to ensure harmony in tone, proportion, and durability. These seemingly small elements act as the architectural “base,” elevating the overall structure and perfecting the urban aesthetic.
A Luxury Urban Project Pioneering AI in Management, Operations, and Commercial Support
While architecture and materials define its European essence, the location serves as the “launchpad” for its value. Adjacent to Tay Thang Long Avenue, with direct connections to Ring Road 4, 3.5, National Highway 32, and the extended Hoang Quoc Viet Road, Noble Palace Tay Thang Long WorldHotels Residences boasts unparalleled regional connectivity. With infrastructure improvements, especially the accelerated resettlement and construction of the Tay Thang Long segment from Van Tien Dung to Pham Van Dong, travel time to West Lake is expected to reduce to just 15 minutes.
Proximity to the strategic Hong Ha and Thuong Cat bridges further enhances connectivity, tapping into the growth momentum of Tay Thang Long—a new development hub in the capital.
Noble Palace Tay Thang Long WorldHotels Residences aims to create bustling commercial streets, becoming a new landmark in West Hanoi.
On this foundation, the project develops a commercial street complex along the central axis, featuring nearly 2,500 townhouses. These include Grand Shophouses (5 floors) and Elegant Shophouses (4 floors), with land areas ranging from 50–168 m², ideally 75m² and 100m². This scale allows owners to operate diverse businesses such as restaurants, F&B chains, showrooms, and boutiques.
Beyond its architectural appeal, Noble Palace Tay Thang Long WorldHotels Residences integrates AI, IoT, and robotics into operations and commercial exploitation. Smart platforms include intelligent parking, energy management, 3D Mapping, Hologram technology, service robots, drone deliveries, and autonomous electric vehicles. These innovations optimize efficiency and enhance the value of each shophouse. Combined with amenities like a 5-star wellness hospital, smart parking, and two nearby 200ha parks, the project operates under WorldHotels standards—a premium brand within the BWH Hotels system, ensuring international-quality services.
Owners can flexibly operate various business types.
As of mid-December 2025, many streets have completed roofing and entered the exterior finishing phase, with handovers beginning in 2026. Once operational, the project is expected to become a prominent residential and commercial destination in West Hanoi, where living and commercial values coexist and endure over time.
Climate Change Reshaping Residential Preferences
In 2025, heavy rainfall and rising tides are posing significant challenges for Ho Chi Minh City, necessitating long-term adaptation strategies. This new reality is compelling homebuyers to reevaluate their criteria when choosing a place to live.
Surprise Deal: 100m² Townhouse on Extended Hoàng Quốc Việt Road Sells for 34 Billion VND via Livestream
“It’s astonishing to see high-value properties worth tens of billions being successfully sold in just over an hour of livestreaming,” shared actress Thu Quỳnh after witnessing a 100m² Noble Palace Tay Thang Long townhouse priced at 34 billion VND being successfully sold during Sunshine Group’s livestream session on the evening of October 21st.
Livestream October 14th: Sunshine Legend City Impresses with “Sun-Shielding, Wind-Welcoming” Solutions and Stunning Riverside Corner Unit Collection
Sunshine Group’s NobleGo livestream on October 14th captivated the market with the unveiling of Sunshine Legend City’s innovative T-shaped interconnected architectural design. This groundbreaking solution ensures that nearly the entire project avoids the west-facing direction, optimizing natural light and ventilation while elevating the resident experience—a rare advantage within its segment.












































