According to Shopee’s year-end report, several products captured significant attention from Vietnamese consumers during the final major shopping event of the year on December 12th. On Shopee Mall, items such as e-books, traditional apparel, gift sets, winter wear, and motorcycles saw a substantial surge in sales.
Specifically, the motorcycle category recorded a remarkable 23-fold increase in premium orders compared to regular days, highlighting a notable shift in consumer behavior as Vietnamese shoppers grow more confident in purchasing high-value, bulky items online. Meanwhile, official e-books distributed by bookstores and publishers experienced a 42-fold rise in sales.
The keyword “Christmas” also garnered over 4 million searches, with users exploring gift options like phone cases, handbags, footwear, and lipsticks for their loved ones.
Other notable highlights from Shopee’s 12/12 campaign included over 12 million daily website visits and 4 trillion VND in savings for Vietnamese shoppers during the two-week event.
Alongside Shopee’s initiatives, such as live music events and celebrity livestreams, over 27,000 brands and sellers actively participated, contributing to nearly 450,000 livestream sessions.
Collectively, activities on Shopee Live and Shopee Video amassed 2 billion views, enabling brands and sellers to sell over 50 million products through livestreams and videos.
“We aim to deliver an even more seamless blend of shopping and entertainment for Vietnamese users,” shared Mr. Trần Tuấn Anh, Managing Director of Shopee Vietnam.
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