Slow Income Growth vs. Rapid Housing Price Increases: The Housing Dilemma for Young Adults
Tran Quoc Huy (31) and Pham Thuy Linh (30), a married couple renting in Binh Thanh, shared: “With a combined monthly income of over 40 million VND, central apartments cost 5-6 billion VND. Buying one would mean dedicating nearly all our earnings to debt repayment. We aimed to own a home by 30, but that dream may need to wait a few more years.”
Nguyen Minh Khang (27), an office worker in Thu Duc City, reflected: “My salary increases by only 5% annually, while apartment prices rise by 50%. After five years of working, my savings still fall short of the down payment. It feels like I’m chasing the dream of homeownership but never catching up.”
According to Giang Huynh, Deputy Director of Market Research and S22M at Savills Vietnam, Ho Chi Minh City attracts a large number of educated young professionals from various regions. Nearly 55% of the population is young, with 30% actively seeking to buy a home. However, their savings capacity is moderate, limiting them to properties priced between 1.5–2.5 billion VND per unit.
The current supply fails to meet young buyers’ needs effectively. Apartments priced at 2–3 billion VND account for less than 20% of the total supply in HCMC, mostly located in outlying areas, leaving young buyers with limited options. Prices remain high, and projects offering the ideal combination of “prime location, suitable size, and affordable price” are increasingly rare.
The Ho Chi Minh City Real Estate Association emphasizes that most young residents aspire to own a home but face growing challenges due to rising prices and mismatched supply. Surveys from real estate agencies reveal that young buyers prioritize apartments with convenient connectivity, proximity to central areas or industrial zones, comprehensive amenities, clear legal status, and affordable prices. However, the market currently favors mid- to high-end segments, reducing the availability of budget-friendly options.
This has led to a shift toward areas like Northeast HCMC, where more reasonably priced apartments are still available. Yet, not all projects meet the criteria of affordability, clear legal status, and complete amenities.
Diamond Boulevard offers units starting at just 35 million VND/m² on National Highway 13, adjacent to the C7 metro station on the Thu Dau Mot – HCMC line.
Thus, projects that fully address the practical needs of young buyers, especially first-time homeowners, are becoming increasingly vital. Diamond Boulevard has emerged as a solution to the long-standing housing challenges faced by urban youth today.
Diamond Boulevard: A Rare Affordable Option for Young Buyers
Located on National Highway 13, adjacent to the C7 metro station on the Thu Dau Mot – HCMC line, Diamond Boulevard boasts exceptional connectivity. Residents can easily access key amenities such as AEON Mall, Vincom, Mega Market, Lotte Mart, and international hospitals like Hanh Phuc and Columbia Asia, fulfilling daily, shopping, and healthcare needs within a short commute.
The most notable feature of Diamond Boulevard is its starting price of just 35 million VND/m², fully furnished, making it one of the most affordable completed apartment projects on National Highway 13. This pricing allows young buyers to plan their finances and prepare initial capital without excessive financial strain.
Diamond Boulevard is conveniently located near essential amenities, ensuring easy access to daily, shopping, and healthcare needs within a short commute.
Beyond its pricing, the apartment complex features diverse on-site amenities, including a swimming pool, commercial area, BBQ zone, outdoor sports facilities, and walking paths. These amenities cater to the active, convenient lifestyle of young residents, offering a seamless living experience within the community.
Diamond Boulevard also stands out for its complete legal documentation and fully furnished units, saving buyers significant costs. This advantage appeals to young buyers seeking quick occupancy or rental opportunities.
In addition to its competitive pricing, the project offers flexible financial support, requiring only a 10% down payment to sign the purchase agreement, followed by 1%/month installments. The project provides interest support until handover and for an additional 12 months, a 2% discount, and a 3-year grace period on principal repayment. These policies alleviate initial investment pressure and help buyers manage cash flow during the payment period.
Experts highlight that affordable projects like Diamond Boulevard have a significant competitive edge by catering to the real needs of young buyers, who represent a substantial portion of HCMC’s housing demand. With its reasonable pricing, strategic location, and comprehensive amenities, Diamond Boulevard is expected to enhance housing accessibility for young adults and become a standout in Northeast HCMC’s real estate market.
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