Every holiday season, KATINAT stands out with its unique collection of special mugs. Last year, the brand created a social media buzz with its Sapphire Pink Mug during Christmas. This year, the excitement continues as customers eagerly line up to unveil the pink ribbon surprises.
Hien (born in 2002, residing in Ho Chi Minh City) shared, “Last weekend, my family and I visited KATINAT Vo Thi Sau. My main goal was to hunt for the Magic Mug gift this holiday season, with the grand prize being a personal camera.” Despite not winning yet, Hien plans to return to KATINAT for more chances to win.
On November 12th, KATINAT’s official Fanpage announced the launch of the Magic Mug – Limited Edition 2025 Holiday Collection, available with all size L drinks. This campaign is a collaboration with Fujifilm Vietnam.
Customers can participate in the exciting “Secret Santa” game, where each holographic mug features a prominent ribbon hiding a surprise gift. Every time a “ribbon is opened,” Katies have a chance to win one of 8 Special Prizes: Fujifilm X half Camera; 12 First Prizes: Fujifilm instax mini Evo™ Camera; and 18 Second Prizes: Fujifilm instax Pal™ Camera.
Alongside limited-edition merchandise, KATINAT is offering thousands of discount vouchers. The campaign quickly garnered 28k likes, over 2.1k comments, and 555k shares.
This year’s Magic Mug campaign is a collaboration with Fujifilm Camera Vietnam.
KATINAT aims to create a fresh and creative holiday season, embodying the spirit of “modern magic” for the youth. The brand cleverly uses the iconic mug, a highly shareable item on social media. The highlight this year is the hologram effect, which changes colors with movement or perspective, transforming visual, tactile, and emotional experiences into a magical Christmas journey.
KATINAT also introduces the new Merry Pistachio drink, along with a snow-spraying activity in stores to surprise customers. The brand caters to social media enthusiasts with a Photobooth campaign inside a giant Magic Mug and decorates stores with the iconic pink ribbon concept. KATINAT leads in offering unique in-store experiences, alongside its beautifully designed mugs that have become a signature of the brand.
KATINAT also brings snow-spraying activities to stores for unexpected surprises.
The Photobooth campaign has made KATINAT a trendsetter in check-in photo experiences at cafes. From National Day on September 2nd to Vietnamese Women’s Day on October 20th, the Photobooth activities have been widely embraced, with thousands of likes, hundreds of comments, and numerous shares.
Continuing this success, from December 5th, customers spending 120,000 VND or more will receive one Photobooth photo session, capturing the magical moments of the Christmas season!
The giant Magic Mug Photobooth is a hit for its eye-catching design and unique instant photo experience.
KATINAT leads the trend of check-in Photobooth experiences, capturing the attention of the youth since National Day and Vietnamese Women’s Day.
F&B experts continue to praise KATINAT’s unique marketing strategy, aligning with its slogan “The Journey to Conquer New Flavors.” Previously, experts highlighted four key factors behind the brand’s success.
First, KATINAT leverages the heritage of Ho Chi Minh City. Its first store on Dong Khoi Street (formerly Catinat), one of the city’s most beautiful streets, is iconic. KATINAT’s locations are strategically placed in prime corners, creating a strong presence.
Second, its menu is diverse, creative, and appeals to GenZ. Since its inception, KATINAT has offered popular items like Mê Xỉu and the famous Chôm Chôm Milk Tea.
Third, KATINAT targets a new customer segment that values not only the drink’s style but also the ambiance and Instagrammability of the venue. Its stores are uniquely designed, especially in central locations, to cater to young, trendy customers who seek sophistication.
Fourth, its marketing is innovative and bold. The “Rainbow Mug” campaign was a massive hit, solidifying KATINAT’s tea brand identity. Subsequent mug collections, such as the Summer Garden Mug, Rainbow Mug 2022, and Sapphire Pink Mug 2024, have further cemented its reputation.
Founded in 2016, KATINAT Saigon Kafe began as a small brand with a few stores in the South. Managed by CAFÉ KATINAT JOINT STOCK COMPANY, it embodies the unique coffee culture and lifestyle of old Saigon. Inspired by the famous Catinat Street, the brand creatively stylized its name with a “K” to appeal to a younger, modern audience. In 2024, the brand was renamed KATINAT Coffee & Tea House.
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