Aligning with this trend, ROX Tower Goldmark City introduces a “Live-Work-Enjoy” model right in the heart of a vibrant metropolis.
A “Live-Work-Enjoy” Space for the Experience-Driven Generation
Ha Thu, a Gen Z professional, starts her day with a takeaway coffee, checking emails on her laptop in a sunlit space. She works focused in a quiet corner and holds quick meetings in an open community area. During short breaks, she exercises lightly, listens to music, or chats with colleagues. Lunch breaks offer a delightful dilemma with numerous amenities available right in the lobby or a well-established routine of relaxing and exercising.
For young office workers like Ha Thu, work isn’t separate from life but an integral part of their daily experience. They view the workplace as a space for self-development, connection, and enjoyment. This lifestyle is reshaping how young professionals choose or stay with a workplace and how companies design experience-focused environments.
The Savills 2025 report reveals that 73% of the new workforce, such as Gen Z, desire a dynamic and enjoyable workspace where quality of life aligns with work quality, prioritizing convenience, comfort, and daily happiness.
This is why global and Vietnamese companies are transforming offices into “multi-experience ecosystems”: open spaces, community areas, relaxation rooms, and even internal entertainment zones. ROX Tower Goldmark City embodies this trend, offering a complete “Live-Work-Enjoy” model that simultaneously meets the needs of the workforce.
Located within the Goldmark City urban complex, this Grade A office tower features a bustling 5-story commercial center in its base, housing F&B, cafes, restaurants, yoga, gyms, banking, and office support services. It also inherits the rich amenities of the adjacent “ten-thousand-resident” urban area.
With its prime location and modern design, ROX Tower Goldmark City offers a “Live-Work-Enjoy” space for experience-driven professionals.
Just steps away, professionals can start their day with a perfect coffee, work in a professional environment, and recharge with gym, yoga, or a healthy dinner. All within a few hundred meters, providing a convenient lifestyle that minimizes travel while maximizing quality of life.
Inside the tower, high ceilings and natural light create a pleasant atmosphere. Views of green spaces and the park offer balance, connecting with nature and the outside world.
Movement within the building is seamless. A robust system of 26 elevators and 2 fire escapes ensures smooth internal traffic, reducing wait times and peak congestion—a significant plus for dynamic office residents. Spacious corridors and flexible layouts allow companies to design their unique work rhythms and identities. These small details create positive emotions throughout the workday.
Spacious corridors at ROX Tower Goldmark City
Metro makes daily commuting effortless, a key trend in developed urban areas
A short walk from ROX Tower Goldmark City leads to two metro stations: Cau Dien and Le Duc Tho. This eliminates morning traffic stress and evening exhaustion. Simplified daily travel preserves energy for work and personal plans, enhancing post-work enjoyment.
Smart Investment Opportunity for Sustainable Returns
Beyond offering an experience-rich workspace, ROX Tower Goldmark City introduces the Smart Asset model—a smart office asset for businesses and investors seeking stable, efficient returns.
The 32-story Grade A tower offers long-term leases, suitable for startups, SMEs, and international firms. Completed and ready to operate by December 2025, investors can start immediately without delays.
An open office concept at ROX Tower Goldmark City, featuring four rare airy sides in an urban setting.
Consider a 137 m² unit priced at 7.5 billion VND, with market rental rates of 15-17 USD/m²/month (approximately 55–62 million VND, averaging 660-740 million VND annually). This stable cash flow yields an 8-10 year payback period, with the remainder as pure profit, plus rental increases over time.
At the heart of West Hanoi’s new CBD, ROX Tower Goldmark City combines infrastructure, amenities, profitability, and a new “Live-Work-Enjoy” standard for experience-driven young professionals. It’s more than a workspace—it’s a lifestyle hub where efficiency, inspiration, and convenience merge, setting a new benchmark for future offices and meeting Gen Z’s needs.
An asset that enhances daily experiences and generates stable income is a smart investment. ROX Tower Goldmark City balances modern living with long-term financial value, making it a prime asset for optimizing investment and operations.
ROX Tower Goldmark City: Leading the Office Relocation Wave to West Hanoi
As West Hanoi enters a phase of accelerated infrastructure development, businesses are increasingly relocating their offices to the emerging CBD hub. ROX Tower Goldmark City stands out with its Smart Asset model, offering optimized operations, immediate readiness for use, and the unique ability to transform operational costs into long-term assets for businesses.
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