Nagakawa and Điện Máy Xanh Forge Strategic Partnership for 2026–2030

Unlocking Long-Term Growth Potential in Vietnam’s Home Appliance Industry

This partnership is built on a foundation of substantial and sustainable growth over the years, particularly with Nagakawa achieving remarkable revenue growth for three consecutive years at the Dien May Xanh retail network. This success serves as a crucial basis for both parties to elevate their relationship from an annual commercial agreement to a long-term strategic partnership spanning five years. The aim is to more effectively harness market potential and create long-term value for all stakeholders.

Beyond a typical commercial agreement, this collaboration signifies a commitment to a long-term partnership. It is rooted in the alignment of development visions, operational capabilities, and business philosophies, all aimed at enhancing consumer value and strengthening competitive positions in the domestic market.

Strategic Collaboration Amidst Market Restructuring

Vietnam’s home appliance market is entering a phase of robust restructuring, marked by intensified competition, rapidly evolving consumer behaviors, and heightened expectations for service quality and shopping experiences. Against this backdrop, the decision by Nagakawa and Dien May Xanh to establish a comprehensive strategic partnership is seen as a proactive move. It aims to optimize distribution efficiency, enhance competitive capabilities, and more effectively tap into market potential.

Expanding Product Lines, Enhancing Market Penetration

Starting in 2026, Nagakawa’s flagship products, particularly residential air conditioners, will continue to be widely distributed across the Dien May Xanh supermarket network nationwide. Simultaneously, both parties will collaborate to expand into home appliance and kitchen equipment categories, aiming to develop comprehensive solutions that increasingly meet the needs of Vietnamese households.

Nagakawa’s products are prominently displayed and distributed across the Dien May Xanh supermarket chain nationwide, attracting consumers with their DURABLE quality.

The collaboration between a Vietnamese home appliance brand with a strong market foundation and a leading retail enterprise is expected to enhance operational efficiency, improve consumer reach, and create sustainable growth opportunities in the medium and long term.

Launching a New Growth Cycle for 2026–2030

Speaking at the event, Ms. Nguyen Thi Huyen Thuong, CEO of Nagakawa Group, shared that 2025 marks the completion of the 2021–2025 strategy with numerous positive outcomes. It also heralds the beginning of a new strategic cycle from 2026–2030, aiming for stronger and more sustainable growth. Strategic partnerships with leading distribution partners are identified as a key pillar in the group’s development direction.