According to data from Tech in Asia and forecasts by AskCI Consulting, China’s AI toy industry is projected to reach a staggering 85 billion yuan (approximately $12 billion) by 2030.
This explosive growth signifies more than just impressive financial figures; it marks a fundamental shift in how children interact with toys. Once mere silent companions in a child’s imagination, stuffed animals are now coming to life, thanks to the integration of advanced AI chatbots.
AI-powered stuffed bear for children.
Leading this charge are tech giants like Huawei, JD.com, and UBTech, who are making AI tangible and more accessible than ever.
A prime example is Huawei’s AI Pet, also known as Smart Hanhan, which sold over 10,000 units in its first week of launch.
The key differentiator lies in its two-way interaction capabilities, enabled by integrated speakers, microphones, and a circular screen in its eyes, allowing for a range of expressive animations.
Powered by Huawei’s proprietary AI chatbot on HarmonyOS 5, this toy not only responds to touch and voice commands but also remembers past conversations, learning and adapting to its owner over time.
The ability to program voice tones and reactions based on user mood elevates AI Pet beyond a typical electronic toy, though this also creates a certain level of “lock-in” within Huawei’s ecosystem.
AI-integrated toys also pose risks such as data privacy breaches or potentially isolating children from the real world.
Similarly, JD.com, a leading Chinese e-commerce company, launched its own line of AI-powered stuffed toys, JoyInside, just before Huawei’s release.
UBTech, a Shenzhen-based robotics company, introduced Meng UU, a small AI-powered doll, and Wukong, an educational and interactive robot toy.
However, experts raise concerns about the potential for these AI entities to expose children to inappropriate content and the adequacy of data privacy measures.
According to the Massachusetts Institute of Technology (MIT), these risks must be addressed as the global AI toy market explodes.
With approximately 1,500 companies operating in this space and investments reaching $3.5 billion in 2025, China is aggressively expanding its AI toy exports to international markets.
Therefore, stringent safety standards for smart toys have become crucial for China to achieve its $12 billion revenue target by 2030.
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