Since the beginning of 2025, the real estate market has witnessed a significant surge in apartment prices in Hanoi. According to the Ministry of Construction, in Q3/2025, the primary selling price of apartments in Hanoi rose sharply, reaching an average of 95 million VND per square meter, with over 43% of new supply priced above 120 million VND per square meter.
Ho Chi Minh City has also experienced a similar price hike. The average primary selling price reached 91 million VND per square meter, with many central projects recording prices between 120 and 150 million VND per square meter. Notably, some apartment projects have launched units at prices nearing 300 million VND per square meter.
Amid the continuous rise in apartment prices in major cities like HCMC and the establishment of new price benchmarks, many are reconsidering short-term investments as they may not meet expectations. However, according to experts, investing in apartments for rental purposes at this time is a smart choice.
A recent survey revealed that over 60% of buyers expressed an interest in renting out their units after handover. In response, many developers are focusing on developing “cash-home” apartments to meet the growing market demand.
Mr. Nguyen Van Dinh, Chairman of the Vietnam Real Estate Brokerage Association, noted that real estate professionals have clearly felt the sudden price increase of apartments in Hanoi recently. However, the market currently lacks viable alternatives to apartments, as some products have cash flow and value but face liquidity issues, while others have complete legal documentation but lack cash flow value.
According to Dr. Tran Xuan Luong, Vice Director of the Vietnam Real Estate Market Research and Evaluation Institute, apartments have traditionally been used primarily for residential purposes, with only about 15% used for business and rental. In contrast, rental apartments are common abroad, generating consistent cash flow.
Dr. Luong added that changing user behavior has driven the significant price increase in apartments over the past few years, as more people seek units for living, business, and cash flow generation.
Echoing this view, Dr. Vu Dinh Anh, a financial expert and former Deputy Director of the Market Price Research Institute (Ministry of Finance), emphasized the importance of changing buyer behavior in directly influencing investor choices.
“It’s evident that apartments are now a product for savvy investors who can calculate the benefits of units, self-assess prices across different projects and locations, and make choices aligned with their interests,” said Dr. Anh.
Capitalizing on this trend, developers are introducing cash flow-generating properties to the market. Recently, TV Holdings launched the Cash – Home Upgrade Collection River 2 at Fresia Riverside in Bien Hoa, guaranteeing a rental income of 7 million VND per month for the first 12 months. This 30-story apartment complex with 3 basement levels offers units starting at 1.9 billion VND for 2-bedroom apartments.
Beyond Bien Hoa, vibrant industrial real estate markets like Binh Duong and Long An are attracting significant investor interest in long-term rental apartments. With an investment of 1.5 to 2 billion VND, buyers struggle to find opportunities in HCMC but can acquire rental units in provinces like Long An, Dong Nai, and Binh Duong, anticipating price appreciation.
In Bien Hoa, rental prices for 2-bedroom apartments range from 7 to 15 million VND per month, depending on location and amenities. The average rental yield of 4.4% per year—higher than HCMC’s 3.7% and Hanoi’s 3.4% (CBRE & JLL HCMC reports)—positions Bien Hoa as an attractive destination for cash flow-seeking investors.
Experts predict that the rental apartment segment, which already exists in the market, will grow rapidly in the coming years. The rental market in 2025 is expected to remain hot due to strong demand. Increased searches in this sector over recent months highlight the significant potential for both long-term and short-term rentals.
The Chairman of the Vietnam Real Estate Brokerage Association noted that income-generating properties remain popular among investors, who acquire, operate, and rent them out to achieve dual profits: stable cash flow and asset appreciation over time. Additionally, housing demand in major city centers and industrial hubs continues to grow steadily.
Latest Updates on Tycoon Lê Thanh Thản
According to Vnexpress, Le Thanh Than, 75, Chairman of the Board of Directors and CEO of Bemes Company, as well as Chairman of Muong Thanh Group, faces continued prosecution for allegedly defrauding customers in a six-year-long case that was previously returned by the court for further investigation.
“Riding the Wave of Mega Projects: Land Prices in Hanoi’s Outskirts Surge Daily”
Amidst the announcement of Hanoi’s ambitious infrastructure and urban development projects, totaling hundreds of thousands of billions of VND in investment, the peripheral land market has surged with activity. Prices in numerous areas have skyrocketed within a short period, despite liquidity showing no significant improvement.
MIK Group Exits Hong River Scenic Avenue Project Following Deo Ca Withdrawal
MIK Group has officially submitted a letter to the Hanoi People’s Committee, requesting to voluntarily withdraw from the consortium of investors responsible for the Red River Landscape Avenue project, valued at over 855 trillion VND.
Luxury Condos Face Oversupply Risk Starting 2026
Hanoi and its surrounding areas are expected to welcome tens of thousands of new apartments starting next year. However, experts express concern that the market may struggle to absorb this influx due to high prices.
Unveiling Sun Property’s New APEC Wavefront in Phu Quoc
As Phu Quoc accelerates its preparations for APEC 2027, Sun Property’s 3rd Customer Appreciation Event (December 19–20) serves as more than just a client engagement opportunity—it’s a platform to unveil an upcoming real estate project poised to ride the wave of the island’s growth.
