Over the past decade, Hai Phong has consistently made significant strides, solidifying its position as a centrally governed city and a dynamic economic, cultural, and commercial hub in Northern Vietnam. Amidst this development, DOJI Group has been investing comprehensively in the region, from expanding its jewelry center network and engaging in commercial activities to constructing iconic landmarks for the city.
Elevating the Jewelry Shopping Experience
To date, DOJI Group operates 8 jewelry centers and stores under the DOJI and World of Diamond brands in Hai Phong, strategically located in key areas to meet the growing shopping demands of residents. This expansion not only enhances customer access to DOJI’s products and services but also underscores the brand’s commitment to growing alongside the Hai Phong market.
Beyond retail expansion, on December 20-21, 2025, DOJI Group successfully hosted the Shining Show jewelry exhibition, spanning a 1,000m² space at Diamond Crown Hai Phong. The event attracted thousands of local attendees, offering a multi-dimensional shopping experience.
Dubbed the “Festival of Light for Diamonds and Jewelry,” the DOJI Shining Show showcased DOJI’s record-breaking treasures for the first time, including the Star Emperor Ruby, Bao Hong Ngoc, Hong Ngoc Thien Chau, Van Dam Ky Chau, and Hoa Ngoc Giai Nhan, currently displayed at the DOJI Gemstone Museum in Hanoi. Additionally, intricate 24K gold art pieces such as Dai Long Phu Quy, Dai Bang Dung Manh, and Kim Dan Vuong Bao were featured, highlighting DOJI’s advanced gold craftsmanship and technology.
The DOJI Shining Show is recognized as one of Hai Phong’s largest jewelry exhibitions.
The event space was divided into 9 specialized pavilions, allowing visitors to try on, experience, and select from tens of thousands of products, ranging from diamond jewelry, wedding collections, and 24K gold pieces to watches and Kim Bao Phuc gold gifts.
The Shining Show immersed attendees in a multi-sensory interactive experience through engaging activities.
In addition to product experiences and multi-sensory interactions, the Shining Show offered exclusive shopping privileges for Hai Phong customers, making diamond jewelry more accessible at reasonable prices. Many attendees also expressed joy at winning valuable diamond pieces, trendy jewelry, luxury watches, and meaningful gold gifts.
Creating New Iconic Landmarks
Building on its robust retail network and immersive shopping experiences, DOJI Group is further expanding its footprint in Hai Phong by venturing into a specialized segment of real estate—jewelry art real estate. Just before the Shining Show, DOJILAND, a DOJI Group subsidiary, broke ground on the Dragon 75 Complex project. Its centerpiece, the 75-story Dragon Jade 75 tower, is set to become the “Roof of the North” and one of Vietnam’s tallest buildings. Selected as one of 234 projects honoring the 14th National Party Congress, Dragon 75 Complex is poised to become a new architectural symbol of Hai Phong.
Overview of the Dragon 75 Complex project.
Inspired by the Dragon, a sacred symbol in East Asian culture, Dragon 75 Complex features the 75-story Dragon Jade 75 tower and the 41-story luxury residential tower, Dragon Amber Residence. Together, these towers—one large and one small—symbolize a mother dragon and her offspring, creating a vibrant narrative of growth, protection, and connection. The project aims to set new standards for living, working, and entertainment in central Hai Phong, contributing to the city’s emergence as a new growth hub in the Northern Coastal region, rivaling other developed urban centers.
From its jewelry centers and large-scale experiential events like the Shining Show to iconic real estate projects, DOJI is steadily creating new highlights in Hai Phong. These efforts enrich the city’s urban landscape, consumer lifestyle, and modern living standards during this new phase of development.
For more information, visit:
DOJI Jewelry
Hotline: 1800 1168
Website: https://trangsuc.doji.vn
Facebook: https://www.facebook.com/doji.trangsuc
Haiphong – Haiduong Post-Merger: The New Growth Engine of Northern Vietnam
Following the merger, the Hai Duong – Hai Phong region is projected to achieve a GRDP of approximately 658 trillion VND, positioning it as the third-largest economy in Vietnam. Beyond these impressive figures, the area boasts significant untapped potential, enabling it to compete with leading metropolitan hubs in the region.
DOJI Group’s Visionary 75-Story Tower: A Testament to Ambition and Excellence
DOJI Group recently made headlines with the groundbreaking ceremony of its flagship project, Dragon 75 Complex, featuring a 75-story tower that will stand as the “Crown of the North.” This development marks a significant milestone, solidifying DOJI’s emerging influence in the luxury real estate sector.
Emerald Symphony Launches with a Bang, Captivating Market Attention
Emerald Symphony debuts with the grand launch event, “Harmony of the Six Treasures – A Masterpiece Elevated,” uniting 20 strategic distribution partners and alliances alongside over 1,200 elite sales professionals. This milestone event marks the beginning of a journey to introduce an urban masterpiece, crafted with the artistry of fine jewelry, to the discerning elite of the Port City.
GELEX Infrastructure Launches ANmaison Low-Rise Urban Housing Project in Hai Phong
This is one of the 13 key projects and works of the city, commemorating the 79th anniversary of the National Day of Resistance and striving towards the 14th National Congress of the Party.
DOJI Group Officially Launches Construction of 75-Story Tower Project
On December 19, 2025, DOJI Group officially broke ground on the Dragon 75 Complex, a landmark project that signifies a major leap forward in the conglomerate’s real estate development strategy. The centerpiece of this initiative is a 75-story tower, poised to become a new architectural icon for Hai Phong City and the northern region.
