Elevate Your Brand and Optimize Cash Flow with Smart Asset

Shifting from Leasing to Long-Term Ownership: A Strategic Move for Businesses

Historically, renting office space was the preferred choice due to its flexibility and minimal capital commitment. However, as businesses grow, the limitations of leasing—such as instability, rent escalation risks, and dependency on landlords—become more apparent. After 5–10 years of stable operations, many companies begin to view their office space differently: from a cost to an asset, and from a rental to a long-term investment. This shift aims to optimize cash flow and strengthen their market position for sustainable growth.

Mr. Bùi Quang Hiệp, a representative of a prominent office brand in Hanoi, emphasizes that owning office space offers value far beyond cost savings.

“Operating from owned property significantly enhances a company’s credibility, far more than leasing external space. This assurance extends not only to clients and partners but also to employees, who gain confidence in the company’s long-term stability and potential,” he explains.

According to real estate brokers, the demand for purchasing office space primarily comes from established businesses with substantial accumulated capital, as well as forward-thinking startups that view a stable workspace as essential for growth. These companies are not interested in residential properties or inefficiently managed office buildings. Instead, they seek modern Class A offices that offer both operational efficiency and long-term value appreciation.

In this context, owning office space as a Smart Asset emerges as a standout solution, addressing both operational efficiency and long-term cost control. In Hanoi, projects that fully meet criteria for location, design, operational quality, flexibility, and long-term exploitation remain scarce. This scarcity has made pioneering projects like the Class A ROX Tower Goldmark City (located on Hồ Tùng Mậu Street in the Mỹ Đình area) highly attractive to the market.

Smart Asset – A Guarantee of Value and Brand Prestige

At ROX Tower Goldmark City, a Smart Asset is more than just an office—it’s a strategic asset that accompanies businesses through various growth stages. Companies can use it as their headquarters during expansion, lease it out during restructuring, or open new branches, ensuring a steady income stream and optimized capital efficiency.

ROX Tower Goldmark City – A Class A office building developed under the Smart Asset model.

Its flexible design allows for easy partitioning, expansion, or reconfiguration, catering to diverse industries such as technology, finance, and professional services. This adaptability helps businesses navigate market fluctuations without compromising their brand image or headquarters location.

Ownership of Class A office space also serves as a “soft guarantee” of a company’s credibility and financial strength. A workspace that meets Class A standards—modern design, professional management—not only supports internal operations but also influences how the company is perceived externally.

For businesses that have surpassed the 5-year mark, transitioning from Class B or C offices, or flexible workspaces, to owning a Class A office is a pivotal step in establishing a sustainable brand identity.

Location remains a key advantage of ROX Tower Goldmark City. Situated in the heart of Goldmark City urban area, the building benefits from well-developed infrastructure, seamless connectivity to administrative, financial, and technological hubs in western Hanoi, and proximity to metro line 3—a critical driver in the multi-centered urban trend.

The surrounding ecosystem of residents and businesses offers dual advantages: minimizing commute times for employees while enhancing asset liquidity and long-term value. Directly below the office block, a 5-story commercial center featuring supermarkets, convenience stores, F&B outlets, cafés, gyms, yoga studios, and office support services completes the building’s amenities, boosting operational efficiency and utilization rates.

With favorable ownership policies, the gap between renting and owning office space is significantly narrowing. With just 20% initial capital, businesses can leverage financial incentives to own their “corporate home,” while monthly loan repayments remain comparable to rental costs. For a 137 m² unit priced at approximately 7.5 billion VND, market rent ranges from 15–17 USD/m²/month (55–62 million VND/month, or 660–740 million VND/year). This translates to a payback period of under 10 years, with subsequent years yielding nearly pure profit, excluding potential rent increases tied to market cycles.

In essence, this is more of a balance sheet restructuring than a simple buy-or-rent decision. When office space becomes a recognized asset on financial statements, businesses gain credibility, increase asset value, and strengthen their foundation for long-term growth strategies.

As businesses move beyond growth-at-all-costs, models like Smart Assets—which serve both operational needs and value accumulation—are creating a new asset class in the market. For mature companies, this is not just a headquarters but a cornerstone for future development.