Luxury Low-Rise Real Estate in East Hanoi Attracts Major Investment Flow

The Rich’s Philosophy: Buying Right Over Buying Cheap

Among seasoned investors, the concept of “expensive or cheap” pales in comparison to “real value and scarcity.” Mr. Tran Minh Quan, a veteran investor in Hanoi, shares: “Wealthy individuals don’t choose real estate based on low prices. They choose properties for their irreplaceable locations or because their planning vision retains value for decades. That’s why substantial capital consistently flows into high-value real estate in urban cores, where land is increasingly limited, despite high prices.”

In fact, according to Savills data, high-end real estate in central Hanoi and Ho Chi Minh City has consistently maintained a 15-20% annual growth rate over the past decade. These figures are even more impressive in Batdongsan.com.vn’s report: From 2015 to 2025, central Hanoi townhouse prices surged from 110 million VND/m² to nearly 300 million VND/m². In hotspots like Nam Tu Liem, Bac Tu Liem, My Dinh, and Long Bien, actual price increases have been significantly higher.

“This is a legacy product line. The wealthy buy to preserve and grow asset value over decades, not to flip for short-term gains,” Mr. Quan emphasizes.

Scarcity Fuels Underground Frenzy at Existing Projects Like Noble Palace Long Bien

With tightening low-rise urban supply, completed projects featuring synchronized planning and clear construction timelines have become coveted “luxury items.” The market is witnessing a significant capital shift into limited units in Long Bien – an area leading the largest infrastructure wave with the Red River Scenic Avenue, Tran Hung Dao Bridge, Metro Lines 4 and 8, and new interchanges and underpasses.

According to Mr. Hoang Hai, a senior distribution executive, real estate near Long Bien Golf Course is particularly sought after. “This area is one of Hanoi’s established upscale hubs. Consequently, low-rise projects here are consistently sold out upon release. A prime example is Noble Palace Long Bien – A luxury villa project in Hanoi Software Park Urban Area, near Tran Hung Dao Bridge and Long Bien Golf Course.”

“This is a true VIP product line. The entire project comprises just 172 villas, each with a private pool and garden, meticulously designed with European villa standards. Currently, only a few dozen units remain,” Mr. Hai notes. Notably, each villa offers highly customizable functional spaces, transformable into private cinemas, art galleries, or wine appreciation areas, embodying the ultra-wealthy’s personalized lifestyle.

The project’s value is further enhanced by its international-standard operations, featuring a closed ecosystem of amenities including a royal-style clubhouse, private lounge bar, and rooftop garden, setting the standard for at-home resort living – a trend embraced by modern luxury urban developments. “This product line is highly selective, catering only to the elite, and once owned, is rarely resold, often held long-term,” Mr. Hai adds.

Notably, the project is accelerating construction, targeting handover from Q1/2026. With transparent legal foundations and approval for foreign ownership, it’s one of the few low-rise luxury projects in the East poised for immediate use, exploitation, and long-term holding. Amid Long Bien’s rapid growth, Noble Palace Long Bien is expected to appreciate further, aligning with long-term asset accumulation strategies.