Since the beginning of 2025, Vietnam’s land plot market has shown positive shifts, albeit selectively and cautiously. After a prolonged lull, interest in land plots has rebounded significantly, particularly in suburban areas and provinces with developed infrastructure.
According to Batdongsan.com, the listed prices of land plots in Ho Chi Minh City (including Binh Duong) and neighboring markets such as Dong Nai and Long An have risen by an average of 20-25% compared to the same period last year. However, the number of buyers has decreased by 22% to 30%, reflecting a growing gap between sellers’ price expectations and actual demand.
A report by Nha Tot on the land plot market reveals that by the end of Q3, primary sale prices (offered by developers) of land plots in southern provinces continued to surge, with an average increase of over 30% compared to the previous quarter. Specifically, Dong Nai saw a 37% rise, Binh Duong (former) increased by 31%, Long An (former) by 11%, while Ho Chi Minh City (former) remained at high price levels. Despite the price hike, search interest for land plots in Ho Chi Minh City and surrounding provinces dropped by 22% to 37% compared to the previous quarter.
Meanwhile, land plots in the northern region, particularly in the outskirts of Hanoi such as Dong Anh and Hoai Duc, have garnered significant attention. Land prices in Hanoi and several northern provinces have risen sharply.
Investors flock to hunt for land in Hanoi’s outskirts following major projects. (Photo: Tien Phong)
Commenting on the 2025 land plot market, Mr. David Jackson, Managing Director of Avison Young Vietnam, stated: “Land prices in some suburban districts of Hanoi surged after early-year land auctions. Other areas saw price increases due to new infrastructure or major projects, such as Long An and Can Gio. However, previously hot markets like Binh Phuoc and Bao Loc have cooled down due to weak liquidity and investors’ cautious mindset, recognizing legal risks. Another factor is the significant rise in conversion costs (from agricultural to residential land) following the application of new land price tables. This has led many land plot buyers to carefully consider and research before making a purchase.”
Nevertheless, Mr. David Jackson believes that land plots remain particularly appealing to Vietnamese due to their long-term ownership and high inheritance value. This psychological factor causes the land plot segment to sporadically surge whenever positive information emerges, even though the overall market has not recovered uniformly.
Mr. David Jackson, Managing Director of Avison Young Vietnam
Forecasting the 2026 land plot market, the Managing Director of Avison Young Vietnam said: “In 2026, the land plot segment still holds promise for long-term investors with stable capital. Areas with convenient transportation connections, located in satellite cities or near strategic traffic axes will attract significant attention.”
Mr. David Jackson advises investors to prioritize land with legal titles, existing population density, and avoid subdivided projects with incomplete legal frameworks. Locations with clear planning, existing educational, healthcare, and commercial amenities, as well as rapid urbanization, will have investment advantages in the coming period.
Phương Hoàng
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