Discover the Unmatched Advantages of Da Nang Downtown’s Prime “Heart of the Heart” Location

Prime Real Estate and Timeless Value

Numerous international studies confirm that central real estate consistently outperforms peripheral areas in price appreciation. Research from Cornell University (USA) reveals that in European cities, property prices in central areas rise significantly faster, with the price gap widening as urban populations grow. In global cities like New York, Singapore, Shanghai, and Seoul, transaction volumes and property values follow a similar pattern: core urban areas, especially those near rivers or coastlines, maintain enduring value, attracting investors and the elite willing to pay premium prices.

Prime real estate along the Huangpu River in Shanghai. Source: Shutterstock

According to Knight Frank’s 2024 report, luxury home prices in central areas of 44 major cities surged by 4.1% in just three months. In Vietnam, over the past decade, central apartment prices in Ho Chi Minh City have tripled, reaching up to 500 million VND per square meter, underscoring the enduring appeal of this segment.

International surveys also highlight that residents, particularly young professionals and intellectuals, prefer living centrally to enjoy convenience, seamless connectivity, and access to work, entertainment, and cultural hubs within a few kilometers. A UK study on residential preferences found that central dwellers prioritize proximity to workplaces, public transport, and high-quality services. High demand coupled with limited central land availability ensures that core urban properties remain highly sought-after.

In Vietnam, this trend is evident in Da Nang. The city’s proposed new land price table lists the most expensive locations along the Han River, with some areas nearing 350 million VND per square meter. CBRE Vietnam data shows that riverfront apartments in the first half of 2025 range from 130 to 200 million VND per square meter, leading the market in buyer demand.

With 67% of its population in the working age and policies attracting high-quality investment and talent, demand for central living and working spaces in Da Nang is set to rise. As Han River frontage becomes scarcer, central real estate values are poised for robust growth.

The Heart of Da Nang’s Heart: Da Nang Downtown

Nestled on a 77-hectare riverside plot between the Tran Thi Ly and Tien Son bridges, the 80-trillion-VND Da Nang Downtown cultural and entertainment park embodies the city’s “center of the center.” This rare, expansive site hosts a world-class integrated complex blending culture, entertainment, commerce, and nightlife.

Its unparalleled location ensures comprehensive connectivity: seamless access to transportation, utilities, economic flows, tourism hubs, and approved urban master plans set to transform the city’s future.

Strategically positioned between iconic attractions like My Khe Beach, the Cham Museum, and the Marble Mountains, and along routes to Hoi An and My Son Sanctuary, the complex benefits from a steady stream of tourists. With Da Nang targeting 30 million visitors by 2030 and the 10-trillion-VND river tourism project including two routes through the complex, it’s set to thrive as part of the Han River’s “River of Lights” initiative.

Artist’s impression of the Da Nang Downtown megacomplex

Just a 10-minute drive from the city’s administrative center, the project is surrounded by major office hubs, making it an ideal long-term residence for professionals, high-caliber workers, and experts.

Within the complex, world-class amenities cater to residents and visitors alike, creating a vibrant 24/7 “mini-city.” The mixed-use commercial zone offers bustling tourism, entertainment, and shopping experiences, while low-rise zones encircle a central park, forming lively commercial streets. High-rise areas feature pools, gyms, playgrounds, and dynamic retail spaces.

The centerpiece is a 9,000-square-meter cultural and entertainment park, including a 4,000-seat theater, museum, and exhibition center. Sun Group plans to host international outdoor shows, fireworks events, and nightlife activations, establishing it as the Han River’s premier entertainment destination.

As Han River frontage becomes increasingly rare, Da Nang Downtown’s unique advantages—blending exceptional living experiences with strong investment potential—position it as a legacy asset. Its enduring value promises to be a cherished inheritance for generations.