Wellness: The New Status Symbol Among the Ultra-Wealthy
According to the Global Wellness Institute’s 2025 report, the global wellness market is valued at approximately $6.8 trillion, with projections reaching nearly $9.8 trillion by 2029. This surge underscores its growing significance in the global economy. Affluent families, royalty, and celebrities are driving this growth, particularly in the luxury wellness sector, where spending per trip often dwarfs that of conventional vacations.
In Asia, Chiva-Som stands as a premier destination for celebrities, politicians, and influencers. Founded over 30 years ago by former Thai Deputy Prime Minister Boonchu Rojanastien, this wellness retreat pioneered holistic health long before it became a global elite trend.
Chiva-Som: A wellness sanctuary fit for royalty and world leaders.
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Celebrities like Kate Moss and Victoria Beckham frequent Chiva-Som for its privacy and security, shielding them from paparazzi. Meanwhile, business leaders and political figures are drawn to its elite medical team, ensuring discreet and comprehensive care.
Madonna, renowned for her rigorous health regimen, often retreats to Chiva-Som post-tour. For high-profile individuals with demanding schedules, repeated visits underscore trust rather than fleeting experiences.
The Beckham family: Regular guests at Chiva-Som.
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Athletes like Serena Williams and David Beckham also favor Chiva-Som over traditional resorts, prioritizing its advanced therapeutic services.
What unites these choices is not fame, but a strategic, discreet approach to health.
Why the Elite Choose Chiva-Som for Wellness?
Chiva-Som is renowned for meeting Thai royal health standards, one of the few wellness centers in Thailand certified to host royalty and heads of state. Its appeal lies in stringent security and personalized medical care, tracking individual health metrics discreetly throughout treatments.
For high-profile clients, Chiva-Som offers not just comfort, but absolute reliability. Its medical team operates with precision, ensuring every intervention is part of a seamless, confidential care plan.
This focus on safety, privacy, and medical accuracy sets Chiva-Som apart from typical wellness retreats. Unlike traditional spas, it treats health as an integrated system, addressing physical, mental, and biological rhythms simultaneously.
Chiva-Som Debuts in Vietnam via HAUS Wellness Center
As luxury wellness gains global traction, Chiva-Som’s partnership with HAUS Wellness Center in Vietnam signals a new standard in holistic health. Located within the ESG-driven HAUS Da Lat project, the center spans 7,000 m² across the 3rd and 4th floors of HAUS Residences.
HAUS Wellness Center: A serene retreat for women’s wellness.
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Rather than replicating a generic model, HAUS integrates wellness into Da Lat’s temperate climate and natural beauty, ideal for long-term recovery. Its unique multi-axis approach encompasses personalized, social, multigenerational, and environmental wellness, fostering individual care and community balance.
Each wellness journey begins with a comprehensive assessment, tailoring treatments to lifestyle, stress levels, and recovery needs. Advanced therapies like cold plunge, hydrotherapy, infrared therapy, and lymphatic drainage are standard, reflecting a commitment to long-term health.
These therapies, backed by science, are gaining traction. Cold plunge and hydrothermal therapy reduce inflammation and enhance recovery, as evidenced by studies in PLOS ONE. Infrared and light therapy improve circulation and sleep, while lymphatic drainage reduces swelling.
HAUS Wellness Center: Da Lat’s first indoor heated therapy pool.
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Such therapies are combined into holistic plans, reflecting the elite’s view that health requires a synergy of science, activity, rest, and environment.
Couples’ therapy suite at HAUS Wellness Center.
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This scientific foundation explains why the ultra-wealthy invest in wellness, favoring sustained health over quick fixes.
Luxury wellness centers like HAUS represent a shift: health is no longer a luxury but a long-term strategy, blending science, personalization, and environment.
HAUS Wellness Center’s arrival in Vietnam embodies this trend: discreet, rigorous, and profound care, transcending fleeting trends.
– 05:58 08/01/2026
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