Highlands Coffee’s Delayed Response to Being Implicated in the “Hạ Long Canned Goods” Scandal

Amidst growing consumer skepticism surrounding pâté-filled baguettes, Highlands Coffee has yet to issue any official response across its primary communication channels.

0
27

Amid the shocking revelation of over 120 tons of contaminated pork entering Hạ Long Canned Food Company’s warehouse, public outrage deepened as the company’s 2025 semi-annual financial report surfaced. It disclosed that Highlands Coffee’s parent company, Cao Nguyên Coffee Service Corporation, owed more than 3 billion VND in outstanding receivables.

This has sparked widespread concern: Does Highlands Coffee use products from Hạ Long Canned Food in their outlets? Despite the growing unease, as of January 9th, Highlands Coffee has remained silent, offering no clarification to consumers.

Neither their website nor their Facebook page, with 1.7 million followers, has addressed the origin of the pâté used in their menu items.

When contacted, Highlands Coffee’s media team promised a later response. Messages sent via their Facebook page received only automated replies, with no direct answers to inquiries.

Pâté baguette served at Highlands Coffee on January 9th

Observations from reporters revealed that several Highlands Coffee branches in Ho Chi Minh City were bustling on the morning of January 9th. The pâté baguette remained on the menu, priced at 19,000 VND per serving.

Commenting on the “Hạ Long Canned Food” incident from a food and beverage (F&B) management perspective, expert Đỗ Duy Thanh emphasized that this isn’t merely about right or wrong in production. Instead, it tests the risk management capabilities of chains sharing a supply ecosystem. “In F&B, especially with processed ingredients, risks spread not through legal channels but through customer emotions and trust,” he noted.

Consequently, even if a chain follows all procedures correctly and complies with regulations, delayed or indecisive responses can still drive customers away. The core issue lies in managing market perceptions during uncertainty, not in awaiting conclusions to assign blame.

You may also like

Halong Can Reverses Profits, Set to Build New Factory

Halong Canned Food reports a post-tax profit of over 11 billion VND in the first 9 months of 2025. The company is set to construct a new factory with a total investment of 166 billion VND.

Highlands Coffee Confirmed as Major Consumer Partner in Halong Can Company’s 2025 Semi-Annual Financial Report

Following the discovery by authorities of approximately 120 tons of African swine fever-infected pork stored in Ha Long Canned Food’s warehouse, public attention has intensified around the company’s consumer partners and related details.

120 Tons of Foul-Smelling Pork Seized at Ha Long Canned Food Warehouse: Hai Phong Police Officially File Charges

Authorities in Hai Phong City have taken action against a major food safety violation. Approximately 120 tons of pork contaminated with African Swine Fever were discovered stockpiled at the warehouse of Halong Canned Food Joint Stock Company. Disturbingly, a portion of this tainted meat had already entered the production line.

120 Tons of Swine Fever-Infected Pork: Nine Indicted Suspects Revealed, Hạ Long Canned Food Company Claims “We Are Only a Related Party”

Following the broadcast of the food safety violation case, Halong Canned Food Joint Stock Company has officially stated that the nine prosecuted individuals are entirely external parties. The company also confirmed that the non-compliant batch has been isolated and destroyed, ensuring it was never used in production.

120 Tons of Diseased Pork Scandal: Consumers Panic, Discard Hai Phong’s Iconic Street Pate

Consumers who have purchased and used the “pate cột đèn Hải Phòng” product from Halong Canned Food Company are currently experiencing significant confusion and anxiety.