When the “Highway” Determines the Emotional Game
For online football viewers, the biggest “enemy” isn’t subscription fees, but latency and buffering. During crucial matches of the Vietnamese national team in World Cup or Asian Cup qualifiers, millions will stream simultaneously. If the infrastructure isn’t robust, apps will freeze at decisive moments—a pain point many Vietnamese OTT platforms have faced during traffic spikes.
TV360 solved this by leveraging technology: Owning infrastructure instead of renting it.
Viettel owns TV360’s infrastructure instead of renting it.
Powered by Viettel, TV360 operates on a Cloud Microservices architecture—a cutting-edge technology used by global giants like Netflix and Amazon Prime Video. Instead of relying on foreign partners, Viettel’s engineers built and managed this system independently since its 2020 launch.
Cloud Microservices’ strength lies in its scalability. The system divides into independent modules (video processing, user management, streaming, etc.). When viewership surges, resources scale horizontally without limits.
This was proven during EURO 2024, where TV360 served 4 million concurrent viewers seamlessly—a record for local platforms, far surpassing traditional pay-TV systems.
20 Golden Seconds of Emotion and Free 4G/5G Access
Beyond stability, speed is critical. In sports, emotions stem from moments. TV360 minimized latency using Android Box technology on IPTV and a vast Content Delivery Network (CDN).
Result? A 20-second advantage over typical internet TV apps. In football, 20 seconds separates “living in the moment” from “replaying the past.” With upcoming AFC rights, Vietnamese fans will experience near-live matches, syncing emotions with on-field action.
Viettel also offers mobile users a unique “immunity”: Free 4G/5G data. Leveraging Vietnam’s top telecom infrastructure, users stream without worrying about data caps or unstable Wi-Fi—ideal for watching matches on buses or in cafes. High-quality, lag-free streaming with zero data cost is a game-changer for digital audiences.
TV360’s tech also enhances emotional engagement. Dolby Atmos and Vision integration deliver immersive audio and 4K/8K visuals, transforming living rooms into mini-stadiums. Tested during EURO 2024 quarterfinals, Dolby Atmos recreates stadium ambiance with multidirectional sound.
Catering to busy users, TV360 offers smart features like live rewind and instant replays. AI and Big Data personalize experiences, suggesting content based on preferences. For instance, frequent viewers of Vietnam’s national team see related highlights on their homepage.
AFC 2026-2029: Infrastructure as the Foundation for Football Emotion
TV360’s tech isn’t just for short-term events but a strategy for AFC’s 4-year rights (2026-2029). As Vietnam’s sole broadcaster across all platforms, it will air 1,222 matches—a massive content volume.
This includes flagship tournaments like the AFC Asian Cup, World Cup qualifiers, U23 Asian Cup (where Vietnam made history in 2018), women’s football, futsal, and revamped club competitions (AFC Champions League Elite, Women’s Champions League).
Owning these rights means TV360 accompanies Vietnamese football until 2029. Its Cloud Microservices and CDN ensure Full HD quality for millions, whether it’s an Asian Cup final or U17 group stage match—delivering the ultimate experience for football enthusiasts.
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