“The Diamond Quartet” of Real Estate Converges – Setting the Stage for a Vibrant 2026

A Landmark Handshake Among Vietnam’s Real Estate Powerhouses

On the morning of January 8, 2026, the Four Diamonds alliance officially launched, marking the emergence of a rare collaborative model in the market. This alliance brings together four leading real estate distributors: Đất Xanh Miền Bắc, AHS Property, MSH Group, and Trung Thực Land. This event highlights a growing trend in the market: strategic partnerships to create sustainable value, replacing the limitations of individual development or short-term competition seen in earlier phases.

The decision of these four major distributors to unite under one alliance is considered a rare, long-term strategic move, especially as the market undergoes restructuring in supply, legal frameworks, and customer engagement. Instead of operating independently, Four Diamonds aims for an organized, synchronized model, aligning vision, strategy, and operational standards.

According to representatives, Four Diamonds was formed as a strategic joint venture to optimize resources, enhance distribution quality, and increase market influence. Each member retains its unique identity and strengths while participating in a unified “collective strategy” with clear, transparent, and disciplined coordination mechanisms.

The theme “Fourward to Mastery” chosen for the launch reflects the alliance’s operational philosophy. “Fourward” symbolizes not just the number four but a collective step forward, where the four leading agencies share a unified vision, market approach, and goal of enhancing leadership in the new phase.

The “Fourward to Mastery” event underscores the alliance’s commitment to enhancing distribution quality and delivering exceptional value to customers.

What sets Four Diamonds apart is its focus beyond sales. The alliance deeply engages in strategic consulting for developers, from market research and product positioning to sales policy development and distribution system organization. This approach redefines the role of distributors, transforming them from intermediaries into true development partners within the real estate value chain.

Launching Two Flagship Projects in 2026

During the launch, Four Diamonds announced its role as strategic consultant and distributor for two flagship projects in 2026: The An Heritage and Dasong Village. These projects reflect the alliance’s alignment with emerging market trends.

The An Heritage, developed by Fanaé Group, is positioned as a “heritage” project, emphasizing architecture, culture, and profound living values. A notable highlight is the 20-year operational partnership with Crystal Bay Tourism Group, a leading name in tourism and hospitality. Amid challenges in post-sales operations, this professional collaboration ensures stable experiences and returns for mid to long-term investors.

The An Heritage is expected to be a market-leading project in 2026, backed by Four Diamonds.

In contrast, Dasong Village, a new urban development in Trung Minh A, Hòa Bình City, developed by Big One Group (BOG), reflects the growing demand for eco-friendly and wellness-focused real estate. Located on the Đà River, it is envisioned as a “breathing city,” integrating nature with physical and mental well-being. A key feature is the financial partnership with HDBank, ensuring legal transparency and a solid foundation for investment and project progress.

Dasong Village, with its unique concept and transparent legal framework, is another key project supported by Four Diamonds.

The debut of Four Diamonds and these two flagship projects is seen as a positive signal for the 2026 market. In a climate where customer trust is paramount, alliances with proven capabilities, clear strategies, and structured approaches are expected to drive sustainable recovery. Beyond distribution, Four Diamonds aims to deepen its involvement in the real estate value chain, from strategic consulting and market development to setting service standards and enhancing customer experiences. This aligns with the professionalization trend shaping Vietnam’s real estate sector in this new phase.