Since its inception, FChoice has been a platform celebrating Vietnam’s most resilient entrepreneurs, outstanding businesses, and groundbreaking events that significantly impact the nation’s economy. In 2025, alongside categories selected by the judging panel, FChoice introduced an inspiring transformation by empowering readers and the community to vote in two new categories: “Bank of the Year” and “Most Favorite Bank Stock.”
The competition evolved beyond financial metrics, becoming a dynamic, interactive arena where each vote symbolized trust and strong community bonds. After a thrilling race, Techcombank emerged as the top choice in both categories.
This victory highlights Techcombank’s multifaceted trust and the power of its partnership strategy. Techcombank is more than a financial institution; it’s a “Patron” embedded in the community’s emotional experiences, backed by a strong brand reputation.
Techcombank’s “double win” at FChoice 2025 transcends traditional accolades. In an era of entertainment economics and digital finance, it’s a testament to a brand prioritizing customers and community.
In the age of “entertainment economics,” bank sponsorships in entertainment are common. However, FChoice 2025’s “Bank of the Year” category redefined sponsorship, blending brands seamlessly into pop culture.
The FChoice 2025 voting frenzy saw fan communities become passionate, voluntary ambassadors. Techcombank’s partnership with the “Brother Overcoming Thorns” concert series stood out, securing 1.9 million votes.
Techcombank’s role as a partner helped amplify meaningful stories and values. In return, fans not only loved the artists and events but also embraced the brand behind them.
From trending hashtags and memes to enthusiastic chants at live events, fans transformed Techcombank’s image from a traditional financial institution into a vibrant, relatable brand. Their daily engagement and votes created a powerful resonance.
When a bank creates emotional experiences, communities respond with boundless trust. Techcombank’s “Bank of the Year” title demonstrates that brand strength is intertwined with cultural values.
Amid market fluctuations, Techcombank earned over 1.8 million votes, becoming the community’s trusted choice. Its success lies in its consistent brand strategy and robust internal strengths, transforming it from a financial machine into a relatable brand present in everyday life and entertainment.
Public trust is further built on sustainable growth and transparent governance. Techcombank’s win in the “Most Favorite Bank Stock” category reflects its brand value influencing market perceptions, showcasing community support for its sustainable model.
This victory reaffirms that Techcombank’s impact extends beyond financial metrics to trust, engagement, and societal expectations.
Long recognized for operational efficiency and financial metrics, Techcombank is now evolving. FChoice 2025 highlights its shift toward building a brand based on experiences, emotions, and social value, rather than just profits or credit growth.
Beyond finance, Techcombank co-invested in the “Brother Overcoming Thorns” and Y-CONCERT, focusing on brand enhancement and customer appreciation. Promotions like ticket discounts and artist meet-ups integrated financial products into entertainment experiences, centered around the Techcombank Mobile app.
With nearly 300,000 users activating “Techcombank Auto Profit” in under two months, the bank maintained high CASA ratios and market leadership. Nicknames like “Patron” and “Tech House” reflect its emotional connection with fans.
Partnering with Visa at Y-CONCERT, Techcombank offered exclusive perks, blending financial services with entertainment. This strategy expanded touchpoints, increasing customer interaction with its ecosystem.
By linking emotional experiences with financial foundations, Techcombank created a sustainable value cycle. Community trust, built through consistent engagement, reinforces brand reliability, keeping Techcombank at the forefront of public perception.
The FChoice 2025 awards thus reflect Techcombank’s transformation and the power of community—a “soft asset” fostering long-term brand influence.
With a proven foundation and community support, Techcombank is poised to expand its influence and set new standards for value creation in banking.
FChoice, launched in 2021 by CafeF, is an annual awards platform highlighting breakthrough achievements impacting Vietnam’s economy, especially in finance. In 2025, under the theme “Vietnam Rising,” FChoice featured four major categories.
Explore the Hall of Fame for inspiring stories of resilience, innovation, and national pride in this new era of development HERE.
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