Instead of focusing solely on established high-value areas, investors are increasingly prioritizing locations that offer a trifecta of advantages: reasonable pricing relative to potential, accelerating infrastructure development, and a clear growth narrative to forecast future valuation cycles.
Shifting Investor Appetite: A Focus on Long-Term Fundamentals
Following a period of market saturation, investor risk appetite has significantly evolved. Beyond the “buy low, sell quick” strategy, long-term investors are now more attuned to sustainable growth drivers: urban planning, regional connectivity, human and goods flow dynamics, and tangible utilization potential (residential, rental, and commercial services). In emerging markets, capital inflows often precede price surges by several years, as infrastructure and development hubs take time to fully reflect in property values.
Eastern Dak Lak: A Vital Link in the Coastal-Highlands Corridor
Positioned as the gateway connecting the Central Highlands to the South Central Coast, Eastern Dak Lak (including Tuy Hoa, historically part of Phu Yen) is emerging as a critical node in the coastal-highlands economic corridor. From a tourism perspective, this linkage creates a unique “coast & highlands” experiential journey, blending diverse climates, landscapes, and cultures. Economically, it facilitates smoother trade, agricultural product flow, and service exchange between the highlands and coastal cities.
When an economic corridor matures, three primary flows converge: people, goods, and capital. This increased circulation not only boosts regional economies but also positively impacts real estate markets: rising residential and rental demand, vibrant commercial activity, improved liquidity, and gradual price recalibration.
Industrial and Logistics Momentum Driving Urban Demand
In regional development strategies, industrial zones and logistics infrastructure are pivotal for sustaining urban demand. According to the World Bank, Vietnam’s logistics costs account for 16-20% of GDP, significantly higher than the 10-12% in developed economies. Upgrading logistics infrastructure is thus a critical lever to reduce supply chain costs and enhance competitiveness.
In South Phu Yen (pre-merger jurisdiction), multiple industrial zone projects have received approval. Three flagship initiatives stand out: Bai Goc Deep-Sea Port, Hoa Tam Industrial Zone infrastructure, and Hoa Phat Steel Plant. These projects are projected to create 15,000 new jobs, attracting a wave of ancillary businesses, logistics providers, and related services to the region.
Additionally, the N&G Phu Yen High-Tech Industrial Park has announced a total investment of over VND 6.5 trillion across two projects. As these industrial and logistics hubs become operational, new demand segments typically emerge: housing for experts and skilled workers, alongside expanded commercial services catering to the local workforce and residents.

“Logistics hubs and seaports drive urban and service demand.”
Complementing road and maritime infrastructure, aviation development acts as a catalyst for human and capital flow. Under the 2021-2030 masterplan with a vision to 2050, Tuy Hoa Airport is targeted to handle 3 million passengers annually by 2030 and 5 million by 2050. Enhanced capacity will expand Tuy Hoa’s connectivity with major economic centers, supporting tourism, trade, and residential/workforce demand in this coastal city.

“Aviation infrastructure supports passenger flow, trade, and residential/workforce demand.”
Cloud Reserve Central Tuy Hoa: A Low-Rise Urban Landmark on Tran Phu Axis
Within this shifting investment landscape, Cloud Reserve Central Tuy Hoa emerges as a low-rise development in the northern sector of Tran Phu Street – Tuy Hoa’s central urban axis, surrounded by established infrastructure and amenities. The project broke ground on December 19, 2025.
Spanning 1.85 hectares, it comprises 118 townhouses and 16 detached villas with perpetual ownership, boasting a total investment (excluding land costs) of over VND 443 billion. Aligned with market trends, the project focuses on low-rise offerings in the urban core, targeting long-term residential value combined with commercial service potential.

“Cloud Reserve Central Tuy Hoa – a low-rise urban landmark on Tran Phu axis.”
Regions benefiting from infrastructure and connectivity upgrades typically experience a lag before these advantages are priced in. As the coastal-highlands corridor’s components (transport, logistics, industrial zones, aviation) mature, real residential demand and service utilization will rise correspondingly. With capital flowing away from saturated markets, Eastern Dak Lak – centered around Tuy Hoa in the coastal-highlands axis – is gaining prominence on investors’ mid-to-long-term radars. This trend creates opportunities for centrally located, master-planned low-rise urban projects with clear legal frameworks.
Revitalizing West Thanh Hoa: Triệu Sơn Regen City’s Vision for Sustainable Urban Living
Nestled in the vibrant heart of Trieu Son, Trieu Son Regen City emerges as a new living icon, seamlessly blending the essence of green living with the dynamic spirit of sports. This visionary project redefines prosperity in western Thanh Hoa, crafting a harmonious lifestyle where sustainability and vitality converge.
Upcoming Launch of the Lien Chieu Container Port Project in Da Nang
On January 12th, the Da Nang City Priority Infrastructure Investment Project Management Board announced that the comprehensive construction project for the Lien Chieu Container Port is slated to commence on January 19, 2026.
THACO Strategically Positions Itself for Billion-Dollar Infrastructure Battle, Targeting Highways, Metro Systems, North-South High-Speed Rail, and Unprecedented Mega-Projects
After solidifying its position in the automotive industry and establishing a robust foundation in mechanics and logistics, THACO, led by Tran Ba Duong, is making a notable shift. The company is now re-emerging as a formidable player in the strategic infrastructure sector, presenting a series of large-scale investment proposals and commitments since 2025.












































