Once considered a seasonal appliance, clothes dryers are now becoming a year-round essential in many households. The 2025 market landscape reflects this shift, with Toshiba dryers experiencing a remarkable surge in sales at Dien May Xanh. From nearly 7,000 units sold in 2024, Toshiba’s dryer sales skyrocketed to over 14,500 units in 2025. Revenue followed suit, leaping from over 41 billion VND to more than 104 billion VND, marking a 2.5-fold increase in just one year.
In Q4 2025 alone, Toshiba sold over 6,600 dryers at Dien May Xanh, a significant jump from the 3,600 units sold in the same period the previous year. Quarterly revenue also surged, climbing from over 21 billion VND to more than 50 billion VND.
In urban areas, shrinking living spaces and unpredictable weather conditions have made outdoor drying increasingly impractical. Prolonged rain and high humidity often leave clothes damp and prone to unpleasant odors, driving the demand for dryers as an essential companion to washing machines rather than a seasonal add-on.
Within this growth trajectory, Toshiba’s heat pump dryers have emerged as a standout choice, capturing the attention of many families. The TD-T21B90HWV(MG) model, in particular, has become a popular choice at Dien May Xanh, thanks to its ability to meet both immediate needs and long-term energy savings.
Toshiba has emerged as a leading brand in Dien May Xanh’s market share over the past year.
Unlike traditional dryers that rely on high heat, Toshiba’s heat pump technology dries clothes at lower temperatures, reducing fabric shrinkage, wrinkles, and color fading. This feature is particularly appealing to young families, whose laundry often includes children’s clothing, office wear, and delicate fabrics. The Origin Inverter technology ensures quiet operation and energy efficiency, addressing key concerns for daily appliance use.
The dryer’s reversible drum rotation ensures even drying, reduces tangling, and leaves clothes fluffier.
With an 8kg capacity, the TD-T21B90HWV(MG) is ideal for families of 3 to 5 members. Its wide door design simplifies loading and unloading, while its stackable compatibility with Toshiba washing machines maximizes space efficiency—a boon for apartment living.
Features like Sense Dry, which uses sensors to protect fabric color and texture, and UV Sensitize technology, which employs ultraviolet light for antibacterial protection, enhance user experience by combining ease of use with peace of mind.
The TD-T21B90HWV(MG) boasts a modern Morandi gray design that seamlessly blends into various interior styles.
Beyond product features, Dien May Xanh’s extensive distribution network and retail policies have played a pivotal role in driving sales. With a wide reach and attractive promotions, Toshiba’s heat pump dryers are becoming increasingly accessible. Discounts of up to 17%, bundled home appliance gifts, and 0% interest installment plans significantly ease the financial burden for consumers investing in high-value appliances.
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