Lê Phong Group Partners to Launch The Emerald Boulevard Project

On January 16, 2026, Lê Phong Group (Lê Phong Group Corporation) hosted a signing ceremony with partners specializing in consulting, design, construction, supervision, operations management, finance, and distribution to launch The Emerald Boulevard project. Strategically located along National Highway 13, a vital transportation artery connecting Ho Chi Minh City to northern satellite cities, this development promises to be a landmark addition to the region.

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According to a representative from Le Phong Group, finalizing the partner ecosystem from the outset is deemed essential in the current real estate market, which is entering a selective recovery phase. This phase demands higher standards in execution capabilities, construction timelines, and post-handover operational quality.

During the event, the developer signed partnerships with multiple specialized companies. In the consulting and design sector, the project involves CTCP Kien Truc Lap Phuong (CUBIC), Kien Xanh Construction & Consulting Co., Ltd., LJ-Group Co., Ltd., ACONS Engineering & Construction Technology Co., Ltd., and P&M Mechanical & Electrical Trading & Services Corporation. Central Construction Corporation serves as the general contractor, while S&K Construction Design Corporation oversees project supervision. CBRE Vietnam Co., Ltd. provides consulting and operational management services, and Lixil Vietnam Co., Ltd. and Samsung Electronics Vietnam Co., Ltd. supply technology solutions and equipment. MB Bank acts as the financial partner, and DKRS Real Estate Services Corporation handles marketing and distribution.

The Emerald Boulevard is developed on a 10,000 m² plot, featuring three 40-story towers with three basement levels. The project offers 1- to 3-bedroom apartments, shophouses, and penthouses. Strategically located on National Highway 13, near the Binh Duong gateway, it connects seamlessly to Ho Chi Minh City and major industrial zones in Binh Duong, Dong Nai, and surrounding areas.

The project is designed as an integrated apartment complex, featuring on-site amenities catering to residents’ daily, commercial, and green space needs. Its target market includes high-quality workers, professionals in Ho Chi Minh City and nearby industrial provinces, and young families seeking long-term residence.

Mr. Bui Ngon Phong, Chairman of the Board and Founder of Le Phong Group’s Ecosystem, speaks at the event.

At the ceremony, Mr. Bui Ngon Phong, Chairman of Le Phong Group, emphasized that partner selection was based on actual execution capabilities, management experience, and long-term commitment. This approach ensures quality control in construction and project operations over the medium to long term.

With over a decade of experience, Le Phong Group is a prominent real estate developer in Southern Vietnam. The company has launched over 30 residential and industrial projects, including several apartment complexes and social housing units already in use.

Thu Minh

– 17:28 16/01/2026

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