In today’s dynamic market, where consumers seamlessly transition between online and offline channels, brands face the challenge of expanding their reach while maintaining consistency and effectiveness across their communication journeys. Integrating digital touchpoints with out-of-home (OOH) advertising into a unified solution has become an essential strategy for market success.
Ms. Phan Đặng Trà My (seated center), Deputy General Director of VCCorp and CEO of ADMICRO, speaking at the event.
Enhancing Communication Efficiency for Enterprise Clients
This partnership enables ADMICRO to leverage its large-scale Digital Media platform while expanding its communication solutions to offline platforms through Goldsun Media’s strategic infrastructure and advertising locations. This allows brands to reach a broader, more diverse audience. Simultaneously, Goldsun Media integrates ADMICRO’s advanced data analytics and management systems, ensuring campaigns not only extend their reach but also meet higher implementation standards—from content creation and execution to reporting and performance evaluation.
A core value of this collaboration is the ability to measure overall communication effectiveness. Traditionally, the impact of digital media and OOH/offline campaigns has been assessed separately, making it difficult for businesses to gain a comprehensive view of campaign performance. With the integrated solution, data from digital and DOOH channels is connected within a single system, enabling seamless evaluation from online to offline, rather than in isolated channels.
Additionally, consolidated reporting allows enterprise clients to access a holistic view of their campaigns, reducing data compilation time and enhancing decision-making based on unified metrics.
By optimizing operations and infrastructure connectivity, this model also delivers better cost efficiency, as marketing budgets are more rationally allocated across channels while overall reach and effectiveness improve.
Goldsun Media – A Key Partner in Expanding the Ecosystem
In this partnership, Goldsun Media is one of the first collaborators with ADMICRO in expanding integrated communication solutions to the OOH/DOOH outdoor system. This collaboration marks the beginning of a broader connection.
Under the agreement, VCCorp/ADMICRO provides product development solutions, technology, operational platforms, and digital inventory, while Goldsun Media offers OOH/DOOH infrastructure at strategic locations, along with expertise in large-scale outdoor advertising implementation.
This synergy ensures smoother campaign execution and enables partners like Goldsun Media to expand their client base, meet more integrated communication needs, drive revenue growth, and enhance service value.
Toward an Integrated and Effective Communication Ecosystem
Long-term, ADMICRO and Goldsun Media aim to build a modern, efficient communication ecosystem where technology and data play a central role, and customer experience and effectiveness are the ultimate metrics.
Both parties expect this partnership to elevate advertising standards in the market, support businesses in executing meaningful campaigns, measure effectiveness, reduce data reporting time, optimize costs, and align with the long-term development needs of brands in Vietnam.
Additional Information:
The integrated Digital – OOH – Indoor communication solutions under the ADMICRO and Goldsun Media partnership will officially launch on January 1, 2026.
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