Hoa Sen Home Corporation was established on January 5, 2026, with a charter capital of 1 trillion VND. It is a subsidiary of Hoa Sen Group, holding 99% ownership, and is responsible for managing and developing the Hoa Sen Home Building Materials and Interior Superstore System nationwide.
The official inauguration of Hoa Sen Home Corporation’s headquarters took place at 72 Nguyen Co Thach, Sala Urban Area, a strategic location with modern infrastructure and a dynamic business environment. This marks a significant step in establishing a robust governance and management framework, supporting Hoa Sen Home’s long-term development plans. Beyond being a new workspace, it symbolizes the beginning of an independent, professional, and in-depth growth phase for Hoa Sen Home within the Hoa Sen Group ecosystem.
Inauguration of Hoa Sen Home Corporation’s Headquarters at 72 Nguyen Co Thach, An Khanh Ward, Ho Chi Minh City
The establishment of Hoa Sen Home Corporation signifies a pivotal strategic move by Hoa Sen Group amidst a volatile global business environment, rising trade protectionism, and disrupted international supply chains. These challenges necessitate proactive strategic realignment for businesses.
According to Hoa Sen Group’s leadership, Hoa Sen Home’s creation aims not only to expand the product portfolio but also to establish a modern, large-scale distribution model. This model focuses on the domestic market, leveraging core strengths in branding, distribution networks, management capabilities, and local market insights. It also involves investing in long-term potential sectors to drive sustainable growth and create high-value additions.
Strategically, Hoa Sen Home is designed as an independent entity, operating under a modern, transparent, and efficient governance model. Its vision is to become a leading large-scale distributor in Vietnam’s building materials and interior market, aiming for multi-billion-dollar revenue in the future. Once it meets the necessary scale, governance, and market conditions, Hoa Sen Home plans to go public, opening new growth opportunities and enhancing value for shareholders, partners, and society.
The Hoa Sen Home Building Materials and Interior Superstore System has been operational since early 2021. At the 2020-2021 Annual General Meeting, Hoa Sen Group outlined a key strategic focus for 2021-2026: developing a new business model, diversifying the building materials and interior product portfolio, and establishing the Hoa Sen Home Superstore System nationwide.
On February 20, 2021, Hoa Sen Group launched its first Hoa Sen Home superstore in Thot Not, Can Tho. Currently, the system boasts over 400 stores nationwide, including 143 superstores, offering more than 15,000 building material products from top domestic and international partners. In addition to distribution partnerships, Hoa Sen Home exclusively distributes 11 proprietary building material brands.
By 2026, Hoa Sen Home plans to expand to 165 superstores, with a target of at least 300 superstores by 2030. This includes Mega Home centers ranging from 10,000 to 30,000 m², positioning Hoa Sen Home as a leading building materials and interior distribution hub in key economic regions nationwide.
Hoa Sen Home Building Materials and Interior Superstore System
Alongside expanding the Hoa Sen Home network, Hoa Sen Group has partnered with the Ho Chi Minh City Confederation of Labor to develop a minimum of 20,000 social housing units for workers in Ho Chi Minh City from 2026 to 2030. This initiative supports the city’s goal of developing approximately 199,400 social housing units by 2030, as outlined in Plan No. 06-KH/TU dated July 30, 2025.
The strategic cooperation agreement was officially signed at the “Social Housing Development in Ho Chi Minh City – From Model to Action” seminar on January 16, 2026, witnessed by leaders from various city departments. This high-level commitment underscores the shared determination to effectively implement social housing policies, ensuring sustainability and tangible results.
Hoa Sen Group and Ho Chi Minh City Confederation of Labor sign a strategic cooperation agreement to develop 20,000 social housing units for workers
The social housing initiative is integral to Hoa Sen Group’s new development strategy, with Hoa Sen Home playing a key role in enhancing the ecosystem. As Vietnam’s largest building materials and interior distributor, Hoa Sen Home not only serves civilian and commercial markets but also provides integrated material and interior solutions for social housing projects.
Through its extensive distribution network and diverse product range, Hoa Sen Home helps control material quality, optimize investment costs, and reduce construction timelines, thereby enhancing the efficiency and sustainability of social housing projects, making them affordable for workers.
The synergy between Hoa Sen Group’s investment and implementation capabilities, Hoa Sen Home’s distribution network, and the reputation of partners like the Ho Chi Minh City Confederation of Labor creates a solid foundation for seamless social housing project execution, from investment and construction to operation.
During the event, Hoa Sen Home signed a partnership with Alibaba Cloud (Singapore) to prioritize Alibaba Cloud solutions for its IT systems, including ERP, CRM, and SCM. Additionally, it will leverage Alibaba Cloud’s AI for retail operations. Hoa Sen Home also signed a Smart SCM agreement with Cainiao Smart Logistics, both Alibaba Group subsidiaries.
These partnerships mark a strategic step in Hoa Sen Home’s digital transformation, enabling the development of a modern, scalable technology infrastructure. Cainiao’s SCM and logistics solutions will enhance supply chain efficiency, reduce delivery times, control costs, and improve customer experience, positioning Hoa Sen Home for sustainable growth and long-term competitiveness.
Furthermore, Hoa Sen Home partnered with Salesforce.com Singapore Pte. Ltd. and Gimasys to implement Salesforce CRM, a leading customer relationship management platform. This will standardize customer data, enhance sales, marketing, and after-sales management, and establish a scalable, transparent operational system to support future growth.
Hoa Sen Home partners with leading technology and commercial product providers domestically and internationally
Hoa Sen Home also signed agreements with reputable domestic and international commercial product suppliers, including VAS Nghi Son Steel, Arrow Sanitary Ware, Monalisa Tiles, Navarti Tiles, Mirage Tiles, Hafele Kitchen Equipment, AkzoNobel Paints, Cadivi Electrical Wires, Siemens Switchgear, Roca Sanitary Ware, Vicostone Artificial Stone, Bosch Power Tools, and Kim Tin Flooring. These partnerships highlight Hoa Sen Home’s commitment to sustainable, in-depth development, reinforcing its reputation, capabilities, and position as a trusted long-term partner. They also contribute to a diverse, high-quality building materials and interior ecosystem, meeting customer needs and driving sustainable growth.
With over 25 years of solid foundation and a clear, structured development strategy, Hoa Sen Group and Hoa Sen Home are steadily advancing and poised for future expansion.
KienlongBank: Projected 2025 Profits Double, Nearly 50% of Loans at Risk of Default
KienlongBank (HOSE: KLB) has reported a remarkable pre-tax profit of nearly VND 2.323 trillion in 2025, doubling its previous year’s performance. This outstanding result surpasses the bank’s annual profit target by 68%. Notably, despite a 25% reduction, non-performing loans still amounted to over VND 625 billion by year-end, accounting for 47% of total bad debt.
BIDV: Your Financial and Technological Pillar
Leading software solution providers have developed a suite of innovative tools designed to streamline financial tracking, ensure precise invoicing, and eliminate the burden of manual bookkeeping and tax declarations for their clients.
Ho Chi Minh City Invests in 77 Key Transportation Projects, Totaling VND 1,780 Trillion
According to the Department of Construction, from 2026 to 2027, Ho Chi Minh City will focus on implementing 77 key transportation projects and works, with a total investment of approximately VND 1,780 trillion.
Prime Minister: Advancing the Rare Earth Industry to Bolster Strategic Autonomy
On the morning of January 17th, Prime Minister Pham Minh Chinh chaired a crucial meeting of the Government’s Standing Committee. The session was attended by Deputy Prime Ministers, leaders of ministries, sectors, and government agencies to discuss key matters of national importance.
North Ninh Announces Affordable Housing Sales Across Three Projects, Starting at Over 12 Million VND/m²
The Department of Construction in Bac Ninh Province has announced the sale, lease, and rent-to-own options for nearly 1,000 social housing units across three projects. With prices starting at just over 12 million VND per square meter, these homes offer an affordable living opportunity for low-income earners and laborers.
