The trend is seen as inevitable amidst the rising demand for higher living standards, particularly from the intellectual community and high-skilled workforce.
Former Binh Duong – A Hub for High-Skilled Talent
Transforming from a satellite city and industrial-tech hub of Ho Chi Minh City, former Binh Duong continues to attract substantial FDI, becoming a magnet for multinational corporations in high-tech, electronics, and logistics.
Simultaneously, former Binh Duong is entering a new development phase, restructuring its urban space alongside inter-regional transport infrastructure and a multifunctional urban ecosystem. Strategic projects like the 60m-wide National Highway 13 expansion, Metro Line 1 (extended from Suoi Tien to Binh Duong New City), and Metro Line 2 (Thu Dau Mot – HCMC), along with Ring Road 3 and the HCMC-Chon Thanh Expressway, are creating a synchronized connectivity network, enhancing regional linkages and urban prestige.
Coupled with transport infrastructure, the urban amenities in former Binh Duong have matured, featuring large industrial zones, commercial centers, high-quality education, and healthcare. This foundation bolsters the area’s appeal, drawing high-skilled talent seeking long-term residence.
Shifting Buyer Preferences: Rise of Customized Luxury Apartments
The area has seen a surge in foreign and domestic experts, researchers, engineers, and high-skilled professionals settling long-term.
With demanding careers and diverse lifestyles, this niche group prioritizes not just convenience or price, but a distinct living standard. They seek luxurious, private spaces rich in spiritual value, emphasizing clean environments, comprehensive amenities, and quick access to research hubs, tech zones, education, and healthcare. A like-minded intellectual community is also highly valued.
These stringent demands have spurred a new generation of real estate, emphasizing personalized living experiences, poised to lead market trends.
Tailored amenities designed for the owner’s enjoyment
Debut of Bespoke Luxury Apartments at $4,000/m²
In early 2026, Binh Duong’s real estate market saw the launch of Bespoke apartments priced at $4,000/m², sparking widespread interest among 250 distributors and thousands of agents.
This marks the first fully customized project in Binh Duong, from planning and architecture to amenities and management. Experts note a 2026 shift: developers now focus on understanding elite buyers’ behaviors and aspirations rather than catering to the masses.
A project on National Highway 13, opposite AEON Mall, near future Metro Line 2, and adjacent to the 104ha Song Be Golf Course, sets a new luxury standard comparable to Hanoi Highway or Mai Chi Tho projects. This redefines Binh Duong’s living spaces and heralds a new market era.
Preliminary details reveal a human-centric design, focusing on health, sustainability, and elevated living experiences. Every element, from infrastructure to amenities, is tailored to enhance resident well-being and community development.
Notably, the amenities go beyond functionality, catering to every lifestyle moment—from fitness and relaxation to community spaces. This core value proposition distinguishes Bespoke apartments, making amenities central rather than supplementary.
Elegant elevator lobbies ensuring privacy
Strategically located near Ring Road 3 and Metro Line 2, the project enhances connectivity, bolsters real value, and offers strong mid-to-long-term investment potential.
As Binh Duong matures, generic projects yield to bespoke developments tailored to individual tastes. Bespoke apartments lead this trend, appealing to discerning buyers and investors.
Relocation Plan for Over 860,000 Residents in Hanoi
By 2045, Hanoi plans to relocate over 860,000 residents from the Ring Road 3 area as part of its urban restructuring initiative.
Unraveling the Real Estate Potential: Luxury and A-Class Condos Dominate 90% of Da Nang’s Hospitality Supply, Yet Questions Remain on Actual Exploitation Efficiency
The residential real estate market in Da Nang in 2025 shows a notable recovery, particularly in the housing segment, with apartments leading the charge. Conversely, the hospitality real estate sector remains in a slump, despite tourism rebounding compared to the previous year.
“Millions in Ho Chi Minh City Witness Record-Breaking 240 Trillion VND Milestone, Led by Three Major Conglomerates”
This is considered the largest-scale investment event in Ho Chi Minh City in many years.
Unusual Shifts in the Condominium Market After Years of Price Surges
The prolonged price surge in the apartment segment shows signs of stagnation as numerous investors begin to list properties at a loss. Market reports indicate a decline in liquidity, with genuine demand now steering price dynamics, signaling the onset of a corrective phase following the rapid growth cycle.
Ho Chi Minh City Unveils Northern Science and Technology Urban Hub
The former site of the new Binh Duong City will be transformed into the North Ho Chi Minh City Science and Technology Urban Area. This development includes the repurposing of the 1.4 trillion VND Administrative Center building.
