LG OLED TVs Maintain Growth Momentum in Vietnam and Globally
Despite economic fluctuations, Vietnam’s OLED TV market in 2025 recorded a positive growth rate, with both volume and value increasing by 25% compared to 2024 (according to GfK). These figures highlight the growing demand for premium entertainment experiences among Vietnamese consumers. Alongside this growth, the OLED market is entering an increasingly competitive phase as new brands join and expand their presence.
In this context, LG continues to solidify its leading position in the market, holding 62.5% in volume and 57.4% in value, as per GfK’s research from January to December 2025. LG’s OLED market share consistently maintains a significant gap from its closest competitor, demonstrating the brand’s sustainable competitive edge in Vietnam. This also underscores LG’s pioneering role and leadership in OLED technology.
Commenting on these positive results, Mr. Kim Sungho, Director of Home Entertainment & Communication Solutions, LG Electronics Vietnam, stated: “LG offers a diverse range of OLED TV models and sizes at prices tailored to consumer needs. The LG OLED evo C5 and LG OLED B5 have become top choices for users purchasing LG OLED TVs this year, thanks to their balance of premium display quality, intelligent AI experiences, and affordability for home entertainment.”
Additionally, large-screen OLED TVs are gaining popularity, with models sized 60 inches and above accounting for nearly 40% of total OLED TV sales, reflecting Vietnamese consumers’ trend toward upgrading their entertainment quality.
Models sized 60 inches and above account for nearly 40% of total OLED TV sales, reflecting the trend toward upgraded entertainment quality among Vietnamese consumers.
OLED TVs 2025: Defining the Era of Premium Home Entertainment
LG’s 2025 OLED TV lineup integrates empathetic artificial intelligence comprehensively, accompanying users from the moment they turn on the TV until they turn it off. Features like Voice ID, AI Concierge, AI Chatbot, and smart search via Microsoft Copilot enable the LG AI 2025 TVs to recognize individual family members, automatically suggest content, and allow users to adjust image (1.6 billion modes) and sound (40 million modes) settings to match personal preferences. Thanks to its AI-driven personalized experiences, the LG OLED evo AI G5 was awarded “Best AI TV” at the 2025 AI Tech Awards.
LG integrates empathetic artificial intelligence comprehensively, accompanying users from the moment they turn on the TV until they turn it off.
The LG OLED evo AI G5 and LG OLED evo AI M5 are equipped with the latest and most powerful 2nd generation α11 AI processor, enhancing 4K image quality with vibrant colors and exceptional brightness. The processor delivers brightness three times higher than standard OLED TVs. The LG OLED evo AI M5 boasts 4K 144Hz transmission, offering a smooth and immersive visual and audio experience. Meanwhile, the G5 delivers a premium gaming experience with VRR 165Hz certified by G-Sync and FreeSync.
The 2nd generation α11 AI processor enhances 4K image quality with vibrant colors and exceptional brightness.
LG’s 2025 OLED TVs have earned prestigious certifications such as “Perfect Black” and “Perfect Color” from UL Solutions, 100% color accuracy from Intertek, and rapid brightness and color temperature stability certified by TÃœV Rheinland. Additionally, the blue light emission is only 35%—below international safety thresholds—ensuring effective eye protection during use.
This success stems from LG’s clear vision, consistent commitment to breakthrough technology, and continuous enhancement of home entertainment experiences and personalization for users. From the first LG OLED TV, which delivered superior image quality through millions of self-lit pixels, LG’s OLED TV generations have been continuously refined and improved over the years.
Amid the year-end and New Year TV upgrade demand, LG launched the third season of its “Tết nhà là Tết Nhất” campaign to promote its premium TV lines. The campaign’s “Nhất” (Best) spirit reflects LG’s consistent focus on developing OLED TVs, pursuing premium display standards, and enhancing user experiences.
LG launched the third season of its “Tết nhà là Tết Nhất” campaign with the tagline “Tết Nhất có AI” (Best Tết with AI)
Simultaneously, LG is offering promotions for its new AI TV lines in Q1/2026. Customers purchasing LG OLED evo AI and LG QNED evo AI TVs during the promotion period will receive an extended warranty of up to 3 years, along with gifts such as LG OLED TVs, LG UHD TVs, or LG soundbars, depending on the model. Additionally, the included entertainment app package further enhances the value for users from the time of purchase.
