As Ho Chi Minh City embarks on its new phase of expansion, Binh Duong continues to emerge as a high-tech industrial hub, attracting significant foreign direct investment (FDI) and a highly skilled workforce. Numerous multinational corporations in technology, electronics, and logistics have established their presence here, driving long-term housing demand among experts, engineers, and high-caliber professionals.
The established area of Binh Duong is becoming a preferred residential destination for high-skilled professionals, thanks to its well-developed infrastructure and urban amenities.
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Alongside investment inflows, Binh Duong’s urban infrastructure is rapidly advancing with strategic transportation projects such as the expanded National Highway 13, metro lines connecting to Ho Chi Minh City, Ring Road 3, and the HCMC-Chon Thanh Expressway. This increasingly interconnected regional network enhances the area’s appeal for both living and investment.
In addition to infrastructure, a comprehensive urban ecosystem has taken shape, encompassing industrial zones, shopping centers, and high-quality education and healthcare facilities. This foundation positions Binh Duong as a stable destination for an intellectual resident community in recent years.
The preferences of homebuyers in this region are noticeably shifting. Beyond price and basic amenities, high-income buyers increasingly prioritize private living spaces, clean environments, exclusive amenities, and like-minded communities. These demands are driving the emergence of a new generation of real estate products that emphasize personalization and experience.
 Amenities are tailored to cater to the sophisticated lifestyle demands of residents seeking exceptional living standards.
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In early 2026, Binh Duong’s market witnessed the introduction of luxury “Bespoke” apartments, priced near $4,000/m², quickly capturing the attention of industry observers and distributors. This marks the region’s first fully customized development, from planning and architecture to amenities and operations.
Strategically located on National Highway 13, opposite AEON MALL Binh Duong, and near the future Metro Line 2 and Song Be Golf Course, the project adopts a human-centric approach. It focuses on health, living experiences, and fostering a sustainable resident community.
Amenities here go beyond basic needs, designed to enhance daily experiences through dedicated spaces for fitness, relaxation, and community activities, elevating residents’ quality of life.
Shared spaces are crafted to maximize privacy and deliver a premium living experience for residents.
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Beyond its product strengths, the project benefits directly from major infrastructure projects like Ring Road 3 and Metro Line 2, improving regional connectivity and boosting long-term value potential.
As Binh Duong transitions to deeper market development, the advantage shifts to projects that align with evolving lifestyle needs rather than focusing solely on quantity. In this context, Bespoke-standard apartments exemplify the changing preferences of homebuyers in the region.
– 07:00 30/01/2026
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