Unbelievable Scene on Tran Nhan Tong Street: Why Are Hanoi Residents Patiently Queuing for Hours?

Gold prices continue to soar, prompting long queues of eager buyers in Hanoi, who patiently line up outside jewelry stores on Trần Nhân Tông Street from early morning. Despite signs indicating temporary stock shortages and significant buy-sell spreads, the allure of gold remains undiminished.

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Over the past few days, gold prices have soared to unprecedented heights, capturing widespread attention. As of the morning of January 29th, Saigon Jewelry Company (SJC) listed the price of gold bars at 187.2 – 190.2 million VND per tael, marking the highest value ever recorded for this precious metal. At this rate, gold bars saw an increase of 5.5 million VND in the buying price and 6 million VND in the selling price compared to the previous day.

The continuous rise in domestic gold prices has sparked a bustling atmosphere at many gold shops since early morning. Despite the significant surge in SJC gold prices and the wide bid-ask spread, dozens of people patiently queued for hours outside gold stores, anxiously awaiting their turn to trade while cautiously monitoring the market’s unpredictable fluctuations. Some even arrived as early as 3-4 a.m. to secure their spot in line.

Our observations on Tran Nhan Tong Street (Hanoi) at noon on January 29th revealed a crowded scene of people waiting in line despite the gold shop’s sign indicating sold-out stock. The store’s security staff worked tirelessly to maintain order and remind customers to stay on the sidewalk.

Mr. Phong (Hanoi) shared that he had been waiting in line for hours to make a purchase. According to him, the store only sold gold directly for quantities under 4 taels; for larger amounts, customers received a reservation slip and had to return later. Despite the day’s high gold prices, he remained determined to buy gold as a meaningful wedding gift for his soon-to-be-married sister, valuing its sentiment over its material worth.

Another woman in line mentioned that she had been waiting since morning to buy gold as a wedding gift for her daughter. “Many people arrived early, some as early as 6-7 a.m. I’m not sure if I’ll be able to buy gold today, but I’ll patiently wait. If I can purchase it, great; if not, I’ll return tomorrow.”

Long queues outside a gold shop on Tran Nhan Tong Street (Hanoi) amidst record-breaking gold prices.

A bustling gold trading atmosphere on Tran Nhan Tong Street since early morning.

By noon on January 29th, despite the shop’s sold-out sign, many still queued, hoping to purchase some gold for savings.

Security staff worked diligently to maintain order outside the gold shop.

The shop displayed a sold-out sign for “Thang Long Dragon Gold 9999 and gold bars,” yet the queue showed no signs of shortening.

Exhausted yet patient faces after hours of waiting in line.

Anxious customers monitored gold sales while awaiting their turn.

One customer expressed willingness to return the next day if unable to purchase gold today.

Many purchased gold as wedding gifts or presents despite record-high prices.

By noon on January 29th, SJC gold was listed at 188.3 – 191.3 million VND per tael.

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