Vision 2045 and a $75 Million Investment
The strongest proof of AQUA Vietnam’s commitment is the Investment Registration Certificate issued by the Dong Nai Industrial Zones Authority on December 23, 2025. This officially extends the operation of its factories in Bien Hoa 2 Industrial Park until 2045, with a total investment of nearly VND 1.54 trillion (approximately $75 million).
With this investment, AQUA Vietnam plans to increase the total capacity of its three factories to approximately 1.6 million units per year (800,000 washing machines and 800,000 refrigerators annually). This expansion aims to meet the growing domestic demand and export to various global markets, including Asia and Europe.
30 Years of Understanding the Vietnamese Market
AQUA Vietnam’s confidence in its future strategy is built on a strong foundation of diverse and comprehensive product lines, including refrigerators, washing machines, air conditioners, freezers, and TVs.
As of December 2025, AQUA Vietnam maintains the top market share in Vietnam for its two flagship categories: washing machines and refrigerators.
By combining international R&D teams with local experts, AQUA Vietnam tailors features specifically for Vietnamese consumers. First, addressing low water pressure, they designed low-pressure water valves and DD Inverter direct-drive motors, ensuring stable operation even in densely populated urban areas or highlands.
Second, adapting to local lifestyles, they introduced Vietnamese-language control panels for elderly users, a -3°C Magic Room soft freezer compartment for flexible food storage during holidays, and automatic ice-making features for modern convenience and hygiene.
Lastly, focusing on health, AQUA Vietnam incorporates ABT antibacterial technology, 90°C hot water washing in washing machines, and LED Daylight systems in refrigerators, simulating natural light to protect family health and vision.
Mr. Fan Guofeng, CEO of AQUA Vietnam, shared on January 28, 2026.
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Mr. Fan Guofeng, CEO of AQUA Vietnam, stated: “Over the past 30 years, we’ve remained steadfast in three core values: Customer-centricity, continuous innovation, and unwavering quality. This commitment extends beyond product durability to dedicated customer service, always available when needed. Extending our investment until 2045 reaffirms that AQUA Vietnam is more than a brand—we’re a trusted partner committed to creating a smarter, more sustainable future for millions of Vietnamese homes.”
Aiming for 100% Localization, Empowering Vietnamese Suppliers
2026 marks not only a milestone but also the beginning of a new era. AQUA Vietnam is ready to continue its journey under the “AQUA Smart Home” vision.
AQUA Vietnam representatives stated that the current localization rate at their factories is over 50% and nearing 60%. Their long-term goal is to achieve 100% localization, with an initial target of 75%.
To achieve this, AQUA is taking the following steps:
First, developing the supply chain by attracting Chinese suppliers (long-standing overseas partners) to invest in production and supply directly in Vietnam.
Second, encouraging Vietnamese suppliers to join the supply chain, particularly in producing core components for home appliances.
Over the next three years, AQUA aims to capture 30% market share. Current sales volume for each product line is approximately 600,000 units per year (600,000 refrigerators and 600,000 washing machines).
Their five-year development plan includes doubling production from 1 million to 2 million units and expanding exports to international markets, including the Americas, Europe, Asia, and Africa.
Vietnam’s Attractive FDI Policies
Assessing Vietnam’s investment environment, AQUA representatives noted that senior leaders regularly monitor the country’s macroeconomic and investment landscape. They praised Vietnam’s openness and attractive policies for FDI enterprises, ranking it among the fastest-growing nations with the best investment policies in the region.
From a production perspective, Mr. Tang Zong Lei, Director of the Washing Machine Factory, highlighted Vietnam’s advanced education system. The current workforce meets essential skill requirements and is well-equipped to embrace technological and product innovations.
Additionally, the rapid digitalization trend and improved local transportation infrastructure significantly benefit logistics, reducing transportation costs and making products more accessible to consumers.
– 08:45 29/01/2026
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