As part of its multi-channel development strategy and ongoing commitment to enhancing customer experiences, the Ho Chi Minh City Union of Trade Cooperatives (Saigon Co.op) introduced the Co.op Online digital platform within its ecosystem back in 2018. According to Mr. Nguyen Anh Duc, CEO of Saigon Co.op, “Digitization with a focus on consumer experiences is one of the key areas that Saigon Co.op is vigorously pursuing.”
Co.op Online is Saigon Co.op’s online shopping channel, accessible via two platforms: an online shopping website (https://cooponline.vn/) and the SAIGON CO.OP mobile app. Over its six years of operation and development, Saigon Co.op’s Co.op Online e-commerce platform has served 1.5 million customers and continues to strive for improvement, building on the core values and leveraging the strengths of the Saigon Co.op retail system to enhance customer experiences.
Image 1: Illustrating the convenience of shopping with Co.op Online, showing a woman using a mobile phone to access the platform and browse through various products.
In addition to shopping directly at Co.opmart, Co.opXtra, Finelife, Co.op Food, and other Saigon Co.op outlets, customers now have the convenience of a faster and more efficient shopping method through the company’s online platforms. Co.op Online offers a diverse range of over 15,000 products across five main categories (Processed Food, Fresh Food, Chemicals, Garments, and Household Goods) at reasonable prices, with carefully selected and safely stored items that meet stringent safety standards.
Moving forward, Saigon Co.op will continue to invest in and develop the Co.op Online e-commerce platform to refresh and enhance customer experiences, meeting the demands of modern-day consumers.
To celebrate its 6th anniversary, Co.op Online is hosting a grand birthday bash with incredible promotions from July 4 to July 17, 2024, including:
Birthday deals offering fantastic discounts on essential goods.
Promotions on Co.op private label products with the theme “Smart Shopping – Quality Assurance”: Attractive discounts on Co.op Happy, Co.op Select, and Co.op Finest products, and 20 air fryers worth VND 3,600,000 each for the top 20 customers who purchase the most Co.op private label products during the promotion period.
Image 2: Highlighting the birthday celebration and promotions, featuring a woman holding a smartphone with the Co.op Online app, showcasing the various deals and discounts.
Daily birthday fun with a free lucky spin minigame offering a JBL speaker worth VND 3,000,000 as a special prize for the luckiest participants. Additionally, there are Co.op Online birthday combo gifts worth VND 600,000 and e-vouchers for purchasing Unilever and Pepsi products in denominations of VND 30,000 and VND 50,000.
An 8-day golden deal hunt from July 7 to July 14, offering instant discounts of VND 50,000 and VND 100,000 on eligible orders.
Accumulate Golden Lotus points to instantly redeem e-vouchers. Shop for products from Unilever, Pepsi, Mondelez, and Kinh Đô to earn and redeem e-vouchers of corresponding value.
Birthday gifts for Saigon Co.op’s Platinum members: Show appreciation to Platinum-tier members with a birthday in July by offering a special gift of a VND 200,000 Co.op Online e-voucher when they meet the program’s conditions.
