According to a report by market research firms Niesel IQ and GfK on an overview of the electrical appliances, technology, and telecommunications industry in Vietnam, released in Q1/2024, 42% of Vietnamese consumers only purchase electrical appliances or services from reputable brands.
In today’s fiercely competitive electrical appliance market, establishing a brand’s position has never been easier.
In Vietnam, there is a brand with almost 30 years of attachment that brings practical values to millions of Vietnamese families and is gaining the trust of domestic consumers.
AQUA Vietnam has been consecutively awarded for the second time as a “Famous Trademark, Competitive Trademark of Vietnam” within the framework of the consulting and voting program for famous trademarks – competitive trademarks in Vietnam 2024 organized by the Vietnam Intellectual Property Association (VIPA).
The 19-year-old award honors brands in the Vietnamese market
The consulting and voting program for famous trademarks, competitive trademarks in Vietnam, was first organized by VIPA in 2006, and 2024 marks the 19th year of this event.
The goal is clear: to honor reputable brands that effectively implement innovation, apply energy-saving and environmentally friendly technologies, provide highly competitive goods, promote exports, stabilize the market, and ensure social welfare.
For brands, being honored as a “famous trademark, competitive trademark of Vietnam” serves as a credibility check for consumers regarding product quality and brand reputation. Moreover, it also serves as a basis for intellectual property law enforcement agencies to consider as important material and evidence in resolving and enforcing the protection of famous trademarks.
AQUA representative receiving the “Famous Trademark, Competitive Trademark of Vietnam” award on July 31.
For two consecutive years of receiving this award, AQUA has affirmed its position as one of the most reputable consumer electronics brands in the market, favored by Vietnamese consumers.
The brand is conquering Vietnamese users with a deep understanding of their needs and aspirations to elevate their quality of life, thereby offering quality and desirable products that are within reach for families.
The award motivates AQUA to continue its development
“This is a recognition of AQUA Vietnam’s continuous efforts to deliver quality products and services to meet the ‘right product – need – finance’ criteria when Vietnamese consumers make purchases,” said Truong Thi Thanh Huyen, Head of Communications and External Affairs of AQUA Vietnam.
“We have maintained our position in the Vietnamese home appliance industry. This is our pride and motivation to continue developing further,” she added.
This recognition serves as motivation for AQUA to strive harder in its journey of accompanying and conquering Vietnamese consumers.
AQUA’s representative also affirmed their continued strategy to build quality products and excellent services to meet consumers’ expectations of a “famous trademark, competitive trademark of Vietnam”.
The brand aims to maintain its position and continuously improve product quality to be eligible for more prestigious awards and positive feedback from consumers.
Nearly 30 years of accompanying Vietnamese consumers
With the mission of “Bringing smart home appliance solutions to Vietnamese families, making life more convenient and modern”, AQUA Vietnam offers a diverse range of home appliance products, including washing machines, refrigerators, air conditioners, and has expanded into various product categories such as televisions and water heaters.
AQUA Vietnam is proud to not only be present in the market as a brand but also as a companion, contributing to the warmth of millions of Vietnamese families by offering smart, modern, and convenient living experiences every day.
