The concept of a “Multi-modal Transport Super App” (MaaS Aggregator) is gaining traction in large cities, providing users with a seamless, comprehensive, and cost-effective travel experience by interconnecting various transportation options. This trend is also evident in Vietnam, where travel demands are surging.
The Rise of Multi-modal Transport Super Apps
In 2023, domestic travel in Vietnam is estimated to have reached 4203.5 million trips, an 11.5% increase from the previous year. The aviation industry alone served nearly 74 million passengers, a 34.5% jump from 2022. As for the railway sector, it witnessed a staggering 135.4% growth, with 6.1 million passengers choosing this mode of transport. Notably, over 50% of tickets were purchased through online booking applications.
Seat selection, trip connection, and various promotions available on Be
The travel market in Vietnam holds immense potential, and there is a tangible synergy between different modes of transportation. For instance, passengers often use ride-hailing services to get to and from airports, train stations, or bus terminals. However, most existing applications focus solely on either booking tickets or hailing rides, forcing users to juggle multiple apps for different transport options, making it challenging to manage itineraries and travel budgets.
BE – The Pioneering Vietnamese Super App Integrating 5-in-1 Travel Solutions
With over 10 million users, BE is the leading super app that integrates five diverse travel options: airplanes, trains, cars, motorbikes, and coaches, all within one platform. This ecosystem comprises hundreds of thousands of drivers and thousands of integrated partners, making it incredibly extensive and unique.
Intriguingly, the app also introduces “VIP” services, including beCar Plus and beBike Plus, which offer an elevated experience with carefully selected drivers and vehicles. In the future, this homegrown super app is expected to continue innovating and introducing exciting new features to cater to its vast and tech-savvy customer base.
BE offers a post-payment option for car and flight bookings, along with various promotions.
Strategically, BE’s depth-focused development approach is yielding positive results. In the first half of 2024, the value of flight tickets booked through BE doubled compared to the same period in 2023, while GMV for coach tickets grew fivefold. Moreover, the newly launched train ticket booking service exceeded expectations, generating three times the anticipated revenue in its inaugural week.
BE’s strategic expansion, both horizontally (adding new services) and vertically (enhancing existing services with VIP products and introducing innovative payment options), within a short period, showcases its foresight in staying ahead of the curve in a dynamic market and technological landscape.
